Empowering Change: Consumer Influence on Sustainable Food Systems in a New Era

A special issue of Foods (ISSN 2304-8158). This special issue belongs to the section "Food Security and Sustainability".

Deadline for manuscript submissions: 31 May 2025 | Viewed by 729

Special Issue Editors


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Guest Editor
Department of Merchandising and Digital Retailing, University of North Texas, Denton, TX, USA
Interests: consumer behavior; food and technology integration; sustainability
Special Issues, Collections and Topics in MDPI journals

E-Mail Website
Guest Editor
Department of Hospitality, Event & Tourism Management, University of North Texas, Denton, TX, USA
Interests: consumer behavior; food acceptance; consumer behavior; food preference; food choice

Special Issue Information

Dear Colleagues,

Against the backdrop of a growing global population and intensifying resource pressures, sustainable food systems have emerged as a pivotal research area for both present and future endeavors. Consumer perceptions, attitudes, and behaviors play crucial roles within this system, influencing food market dynamics and production methods. Heightened concerns about food safety, food preferences, price sensitivity, and increasing environmental awareness, among other factors that shape consumer decisions, continue to impact supply and demand in the food systems. In this increasingly digital age, technology plays a transformative role in shaping consumer behaviors within sustainable food systems, offering new tools to empower informed choices. Innovations such as AI-driven personalized nutrition apps, blockchain for food transparency, and IoT smart kitchen devices are not only helping consumers make more sustainable choices but also contributing directly to more efficient food systems.

This Special Issue aims to explore consumer perceptions and behaviors within sustainable food systems, analyzing their impact on food choices, purchases, consumption patterns, and the transformation of food systems. Through a multidisciplinary lens and empirical research, we seek to uncover the motivations and influencing factors behind consumer behaviors. By focusing on the intersection of consumer behavior, technology, and sustainability, this Issue aims to provide theoretical foundations and practical guidance for policymakers, food producers, food retailers, the food service industry, and researchers. Understanding how consumers engage with sustainability practices in the food industry offers valuable insights for advancing sustainable food systems. We invite submissions that examine these trends, providing empirical evidence and analysis to support future innovations and policy decisions in this critical field. This Special Issue invites researchers to submit original research articles or reviews related to the following (please note that the list is not exhaustive):

  • Consumer Cognition and Attitudes Towards Sustainable Food;
  • The Impact of Food Labels on Consumer Purchasing Decisions in Sustainable Food Markets;
  • Technology-Driven Transparency and Consumer Trust in Food Systems;
  • Price Sensitivity and Its Influence on Sustainable Food Purchasing Behavior;
  • Digital Platforms and Consumer Engagement with Local and Organic Food Systems;
  • Cross-Cultural Differences in Sustainable Food Choices and Consumption Patterns;
  • Consumer Awareness of Environmental Impact and Its Effect on Food Choices;
  • The Role of Social Media in Shaping Consumer Perceptions of Sustainability in Food;
  • Consumer Reactions to New Food Technologies: From Lab-Grown Meat to Plant-Based Alternatives;
  • The Influence of Ethical Marketing on Consumer Behavior in Sustainable Food Markets.

Dr. Sanjukta Pookulangara
Dr. Han Wen
Guest Editors

Manuscript Submission Information

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Keywords

  • sustainable food systems
  • consumer behavior
  • food labels
  • price sensitivity
  • food transparency
  • environmental awareness
  • digital platforms
  • ethical marketing
  • cross-cultural consumption
  • food technology integration

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Published Papers (1 paper)

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Research

19 pages, 2118 KiB  
Article
Exploring Chinese Consumers’ Perception and Potential Acceptance of Cell-Cultured Meat and Plant-Based Meat: A Focus Group Study and Content Analysis
by Muhabaiti Pareti, Junsong Guo, Junjun Yin, Qiankun Liu, Nadire Abudurofu, Abulizi Bulibuli and Maurizio Canavari
Foods 2025, 14(9), 1446; https://doi.org/10.3390/foods14091446 - 22 Apr 2025
Viewed by 398
Abstract
(1) Background: In recent years, meat alternatives, including plant-based and animal cell-cultured meat, have attracted substantial interest among Chinese food science researchers and consumers, prompting considerable debate; (2) Methods: This study utilizes qualitative research methods, specifically focus group interviews with 59 participants across [...] Read more.
(1) Background: In recent years, meat alternatives, including plant-based and animal cell-cultured meat, have attracted substantial interest among Chinese food science researchers and consumers, prompting considerable debate; (2) Methods: This study utilizes qualitative research methods, specifically focus group interviews with 59 participants across five administrative regions and seven cities in China, to explore consumer knowledge, perceptions, and potential acceptance of meat substitutes; (3) Results: The findings reveal that Chinese consumers generally exhibit a low level of understanding of new meat substitutes, particularly animal cell-cultured meat. Although participants acknowledge the potential environmental, resource-saving, and animal welfare benefits associated with meat substitutes, they also express concerns about perceived risks, such as artificial taste, high costs, market monopolization, diminished consumer welfare, and adverse impacts on traditional animal husbandry and employment. Despite a willingness to try meat substitutes, the regular purchase and consumption of these remain limited. The acceptance of meat substitutes is influenced by factors including personal characteristics, price, safety, and the authenticity of taste; (4) Conclusions: The study concludes that legislative support, technological advancements in production and regulation, price reductions, and the establishment of a robust traceability system may enhance consumer confidence and acceptance of meat substitutes in China. Full article
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