Businesses, Volume 5, Issue 3

This study addresses the growing importance of peer influence in digital marketing by examining how various forms of social interaction affect Generation Z’s purchase intentions, particularly in relation to newly launched technological products...

This study examines how performance measurement frameworks, including the Balanced Scorecard (BSC), Key Performance Indicators (KPIs), Strategic Performance Management (SPM), Monitoring and Evaluation (M&E), and the European Public Sector Award (...

Purpose: This study investigates the relationship between flexible working arrangements (FWAs), employee experiences (EEs), and perceived productivity (PP) in the context of New Zealand employees. The study aims to understand how opportunities and ch...

The behavioral theory of the firm explains how firms react to performance feedback, yet little is known about how firms integrate backward-looking feedback with forward-looking assessments of market opportunity. This study proposes and tests a retren...

Scholars are showing a growing interest in smart tourism, a promising trend in destination development. The current research studies have established a strong theoretical foundation on the functions of technology and the impacts of smart tourism on t...

Environmental, Social, and Governance (ESG) performance has emerged as a critical indicator of corporate legitimacy, resilience, and long-term value. However, translating ESG strategic intent into tangible results remains a pressing theoretical and m...

Based on semi-structured interviews with individuals with direct involvement in the certification process, this study examines the ANSI/NSI 373: Sustainable Production of Natural Dimension Stone standard from a business perspective, analyzing its ado...

This study explores how Turkish Generation Z adapts their fashion consumption behaviours in response to economic crises, particularly focusing on involuntary anti-consumerism. Through a qualitative methodology using semi-structured interviews and pur...

Career decisions are among the most consequential choices individuals make, profoundly shaping their long-term stability and overall life satisfaction. The literature suggests that behavioral biases, specifically overconfidence, herd mentality, socia...

Digital wallets (DWs) have experienced significant growth in recent years. Still, at the same time, there are substantial differences in the level of adoption of these financial technologies between EU Member States. This research investigates the ke...