Topic Editors

Department of Economics and Administrative Sciences, University of Quebec at Chicoutimi, Saguenay, QC G7H 2B1, Canada
Prof. Dr. Leyla Jaoued
Institut de Recherche en Gestion (Research Institute in Management), Université Gustave Eiffel, Champs sur Marne, France
Prof. Dr. Tian Zeng
Department of Management Sciences, University of Quebec at Rimouski, Rimouski, QC G5L 3A1, Canada
Prof. Dr. Imen Latrous
Department of Economics and Administrative Sciences, University of Quebec at Chicoutimi, Saguenay, QC G7H 2B1, Canada
Prof. Dr. Urvashi Tandon
Doctoral Research Centre, Chitkara Business School, Chitkara University, Punjab 140 401, India
School of Economics and Management, University of Science and Technology Beijing, Beijing 100083, China
Prof. Dr. Muhammed Sajid
Department of Economics and Finance, BITS Pilani, Hyderabad Campus, Hyderabad, India
Prof. Dr. Muhammad Yaseen Bhutto
Business Administration Department, North American University, Stafford, TX, USA

Challenges and Future Trends of Digital and Sustainable Marketing and Consumer Choices

Abstract submission deadline
30 September 2025
Manuscript submission deadline
30 November 2025
Viewed by
1095

Topic Information

Dear Colleagues,

The global marketing landscape is undergoing a profound shift. Rapid developments in digital technology have heightened consumer awareness of sustainability, and increasing concerns for transparency and responsible corporate practices are transforming how businesses engage with their audiences. At the same time, these changes pose significant challenges, from addressing concerns of greenwashing to navigating complex data privacy regulations and aligning short-term business goals with long-term sustainability commitments. While the practice of responsible digitalization has begun to develop across various disciplines, and is currently encapsulated by the concept of industry 5.0, the marketing literature requires further conceptual and empirical insights to better equip scholars, practitioners, and decision-makers to keep up with these increasing challenges.

In this Topic, researchers, practitioners, and decision-makers are invited to explore the challenges and future trends in digital and sustainable marketing influencing consumer choices. We welcome submissions from a diverse range of disciplines, including original research, reviews, case studies, theoretical explorations, and practical insights into overcoming challenges and leveraging opportunities in this emerging domain. Areas of interest include (but are not limited to) the following key themes for exploration:

Digital Marketing Innovations and Ethical Considerations
Exploring the role of AI, machine learning, and data analytics in creating personalized consumer experiences while addressing privacy and ethical dilemmas.

Sustainability in Marketing via Technology
Investigating strategies to embed environmental and social responsibility into marketing practices and communicating these efforts effectively using technology.

Consumer Choices in a Digital Age and the Rise of Responsibility
Examining the impact of digital media on consumer preferences, the rise of customization, and the prosumer, as well as the demand for transparency and brand authenticity.

Future Technological Trends and for Sustainable Marketing
Discussing technologies in shaping immersive, consumer-centric, and sustainable marketing environments.

Balancing Profitability and Responsibility
Creating marketing and business strategies for reconciling immediate financial pressures with long-term sustainability goals.

Yours Sincerely,

Prof. Dr. Myriam Ertz
Prof. Dr. Leyla Jaoued
Prof. Dr. Tian Zeng
Prof. Dr. Imen Latrous
Prof. Dr. Urvashi Tandon
Prof. Dr. Shouheng Sun
Prof. Dr. Muhammed Sajid
Prof. Dr. Muhammad Yaseen Bhutto
Topic Editors

Keywords

  • sustainable and responsible marketing
  • gamification and digital marketing
  • circular economy in marketing
  • ethical marketing practices
  • customization in consumer choices
  • sustainable consumer choices
  • sustainability communication
  • digital transformation
  • immersive shopping experiences
  • (generative) Artificial Intelligence (AI), AR, and VR in marketing

Participating Journals

Journal Name Impact Factor CiteScore Launched Year First Decision (median) APC
Administrative Sciences
admsci
3.0 4.8 2011 29.1 Days CHF 1400 Submit
Businesses
businesses
- - 2021 24.7 Days CHF 1000 Submit
Sustainability
sustainability
3.3 6.8 2009 19.7 Days CHF 2400 Submit

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