Towards Media Effects and Humor

A special issue of Behavioral Sciences (ISSN 2076-328X). This special issue belongs to the section "Social Psychology".

Deadline for manuscript submissions: 1 March 2026 | Viewed by 843

Special Issue Editor


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Guest Editor
Department of Communication, University of Oklahoma, Norman, OK 73019, USA
Interests: misinformation; persuasion; inoculation theory; mediated intergroup contact

Special Issue Information

Dear Colleagues,

The potential of humor is often underestimated in society; however, scholars have increasingly documented the ways in which humor can play an influential role in our lives. One of the most prevalent sources of humor in our lives is from the media, including social media, streaming stand-up comedy specials, television sitcoms, and podcasts. This Special Issue of Behavioral Sciences is dedicated to media effects and humor and we welcome conceptual and empirical research (with a preference for empirical work) that examines how humorous media shapes beliefs, attitudes, behaviors, mental health, and physical health. Potential research ideas include, but are not limited to, humorous social media/podcasts and political attitudes/behaviors, mediated comedy and prejudicial attitudes, social media humor consumption and mental health, mediated satire and persuasion, and humorous social media and misinformation. Within these premises, this Special Issue aims to advance the literature on media effects and humor and we therefore welcome theoretical and/or empirical contributions that broaden knowledge on the topic.

Prof. Dr. John A. Banas
Guest Editor

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Keywords

  • humor
  • media
  • media effects
  • beliefs
  • attitudes
  • prejudice
  • misinformation
  • comedy

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Published Papers (1 paper)

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Research

12 pages, 544 KB  
Article
Two Sides of the Same Quip: Humor Appeals Can Indirectly Reduce Reactance via Perceived Humor but Simultaneously Increase Reactance Independently of Perceived Humor
by Adam S. Richards, Nicholas S. Curcio and Sydney G. Hall
Behav. Sci. 2025, 15(11), 1509; https://doi.org/10.3390/bs15111509 - 7 Nov 2025
Viewed by 551
Abstract
This study assessed whether a humor appeal can reduce the degree to which freedom threatening language elicits psychological reactance and subsequently reduces positive vaccination attitude. A 2 (freedom threatening language: low vs. high) × 2 (humor appeal: absent vs. present) between-subjects experiment was [...] Read more.
This study assessed whether a humor appeal can reduce the degree to which freedom threatening language elicits psychological reactance and subsequently reduces positive vaccination attitude. A 2 (freedom threatening language: low vs. high) × 2 (humor appeal: absent vs. present) between-subjects experiment was conducted during the COVID-19 pandemic in the context of social media posts about vaccination using a sample of people eligible for vaccination (N = 190). Results showed that the humor appeal did not mitigate the effect of freedom threatening language on perceived threat to freedom, but it did separately reduce reactance via perceived humor. However, the presence of the humor appeal also directly contributed to reactance independently of how funny people found the appeal, ultimately reducing positive vaccination attitude. This study demonstrates how humor appeals have complex effects on resistance motivations that should be considered when using them as a persuasive strategy. Full article
(This article belongs to the Special Issue Towards Media Effects and Humor)
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