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Journal: Tourism and HospitalityVolume: 7Number: 77
Article: From Virtual Substitution to Phygital Extension: A Strategic Framework for the Tourism Metaverse in Thailand
- Authors:
- Thawatphong Phithak 1,
- Kanokwan Rattanakhiriphan 2 and
- Sorachai Kamollimsakul 1,*
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