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Article

How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business Models

by 1, 2,* and 3
1
The Graduate Institute of Design Science, Tatung University, Taipei 104, Taiwan
2
Department of Industrial Design, Tatung University, Taipei 104, Taiwan
3
School of Design Art, Xiamen University of Technology, Xiamen 361024, China
*
Author to whom correspondence should be addressed.
J. Open Innov. Technol. Mark. Complex. 2020, 6(3), 45; https://doi.org/10.3390/joitmc6030045
Received: 1 June 2020 / Revised: 25 June 2020 / Accepted: 28 June 2020 / Published: 29 June 2020
(This article belongs to the Special Issue Business Model Innovation)
There is extensive academic literature about service satisfaction, business performance analysis, and management research of leisure farms, but there are still many problems and room for development on how to create customer journey maps for diversified leisure farms and also on service innovation opportunities. Leisure agricultural tourism is now facing diversified business challenges, and thoughts on service design as well as methods and tools contribute to the innovation of sustainable business models. By exploring customers’ touchpoints on leisure farms and their core motivations to visit the farm, this paper proposes a method to integrate the application of target tools of touchpoints into the customer journey map and shows the service design framework of leisure farms’ management and organization. Finally, this paper puts forward five key requirements on touchpoints in leisure farms’ service innovation, so as to achieve reasonable resource deployment of marketing mix and promote the sustainable development of leisure farms. View Full-Text
Keywords: leisure farms; customer journey map; service design; customer touchpoints; core motivation leisure farms; customer journey map; service design; customer touchpoints; core motivation
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MDPI and ACS Style

Lin, M.; Li, F.-Y.; Ji, Z. How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business Models. J. Open Innov. Technol. Mark. Complex. 2020, 6, 45. https://doi.org/10.3390/joitmc6030045

AMA Style

Lin M, Li F-Y, Ji Z. How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business Models. Journal of Open Innovation: Technology, Market, and Complexity. 2020; 6(3):45. https://doi.org/10.3390/joitmc6030045

Chicago/Turabian Style

Lin, Mengyi; Li, Fu-Yuan; Ji, Zhe. 2020. "How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business Models" J. Open Innov. Technol. Mark. Complex. 6, no. 3: 45. https://doi.org/10.3390/joitmc6030045

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