Special Issue "Business Model Innovation"

A special issue of Journal of Open Innovation: Technology, Market, and Complexity (ISSN 2199-8531).

Deadline for manuscript submissions: 15 February 2019

Special Issue Editor

Guest Editor
Prof. Dr. Taewon Suh

Texas State University, San Marcos, TX 78666, USA
Website | E-Mail
Phone: +1 512 245 3239, +1 512 800 3054 (Cell)
Interests: global entrepreneurship; business model innovation; design thinking; trust; entrepreneurial marketing

Special Issue Information

Dear Colleagues,

The capability to innovate business models has become an essential part in the success of many firms. Business model innovation, which links business aspirations with business platforms through which success can be realized, has now become one of the most vibrant fields in the area of business research. 

Business model innovation is fast-becoming a mainstream concept because the construct of a business model is useful in both the research and practice of strategy, technology management, and e-commerce. This Special Issue aims to explore the breadth and depth of business model innovation and extend its conceptual territory. Various perspectives in both research and practice are valued for this purpose.

Researchers, academicians, practitioners, entrepreneurs, policymakers and other stakeholders are welcome to submit their original manuscripts to this Special Issue on “Business Model Innovation (BMI)” in the Journal of Open Innovation: Technology, Market, and Complexity.

Prof. Dr. Taewon Suh
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Journal of Open Innovation: Technology, Market, and Complexity is an international peer-reviewed open access quarterly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 650 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.


  • Theorizing the cognitive process of BMI 
  • Performance management of BMI
  • Development of tools for BMI
  • BMI practices in different countries
  • Emerging technologies and BMI
  • Strategic development of BMI
  • BMI in hybrid organizations

Published Papers (1 paper)

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Open AccessArticle A Model and Empirical Study on the User’s Continuance Intention in Online China Brand Communities Based on Customer-Perceived Benefits
J. Open Innov. Technol. Mark. Complex. 2018, 4(4), 46; https://doi.org/10.3390/joitmc4040046
Received: 9 August 2018 / Revised: 27 August 2018 / Accepted: 29 August 2018 / Published: 27 September 2018
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Many Chinese companies have recently joined a trend to build their own online brand community, which is good for their corporate strategy and even for innovation, but with a high failure rate due to the low continuance intentions of users. In addition, related
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Many Chinese companies have recently joined a trend to build their own online brand community, which is good for their corporate strategy and even for innovation, but with a high failure rate due to the low continuance intentions of users. In addition, related research is rare, especially for studies on the relationships between customer-perceived benefits, satisfaction, and the continuance intention of users. The objective of this study was to examine the existing relationships between three constructs: customer-perceived benefits, satisfaction, and user’s continuance intention, in the context of Chinese online brand communities from the perspective of the process. An online questionnaire surveyed 153 online brand community users to understand the relationship between customer-perceived benefits, customer satisfaction, and user’s continuance intention. The data analysis shows that customer-perceived benefits as an antecedent variable have an important influence on the satisfaction and continuance intention of users. Customer satisfaction as a mediator variable also makes a significant positive impact on the user’s continuance intention. At a practical level, the result provides further insight into online brand community operation strategies, and provides managers with new ideas and suggestions for business innovation models. Full article
(This article belongs to the Special Issue Business Model Innovation)

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