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Journal: Administrative SciencesVolume: 16Number: 531
Article: Ephemeral Mobile Social Media Content and Switching Intentions in the Fitness Market: The Roles of Perceived Authenticity, Trust and Perceived Involvement
  • Authors:
  • John Marumbwa *,
  • Brian Mabuyana and
  • Gift Muresherwa
  • et al.
Link: https://www.mdpi.com/2076-3387/16/11/531

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