- Article
Overcoming Choice Inertia through Social Interaction—An Agent-Based Study of Mobile Subscription Decision
- Barsha Saha,
- Miguel Martínez-García,
- Sharad Nath Bhattacharya and
- Rohit Joshi
Subscription decision in the telecom market is quite complex and cumbersome, invoking decision inertia in consumers and resulting in suboptimal choices. We implemented choice inertia and consumer interaction as an agent-based model to better understa...

