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Journal: Sustainability, 2024
Volume: 16
Number: 2537

Article: Applying Stimulus–Organism–Response Theory to Explore the Effects of Augmented Reality on Consumer Purchase Intention for Teenage Fashion Hair Dyes
Authors: by Hsiu-Ping Yang, Wei-Shang Fan and Ming-Chun Tsai
Link: https://www.mdpi.com/2071-1050/16/6/2537

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