Article Versions Notes

Wang H, Sha H, Wang Y, Cheng L, Yu Q, Jia D, Lu L. How Does Friendship Motivate Frontline Employees to Exhibit Brand Ambassador Behavior: The Important Role of Well-Being and Helping Behavior. Sustainability. 2023; 15(8):6859. https://doi.org/10.3390/su15086859

Wang, Haihong, Hongxia Sha, Yi Wang, Lijie Cheng, Qifan Yu, Deyun Jia, and Liuting Lu. 2023. "How Does Friendship Motivate Frontline Employees to Exhibit Brand Ambassador Behavior: The Important Role of Well-Being and Helping Behavior" Sustainability 15, no. 8: 6859. https://doi.org/10.3390/su15086859

Wang, H., Sha, H., Wang, Y., Cheng, L., Yu, Q., Jia, D., & Lu, L. (2023). How Does Friendship Motivate Frontline Employees to Exhibit Brand Ambassador Behavior: The Important Role of Well-Being and Helping Behavior. Sustainability, 15(8), 6859. https://doi.org/10.3390/su15086859