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Journal: Sustainability, 2022
Volume: 14
Number: 15369

Article: An Empirical Investigation of Personalized Recommendation and Reward Effect on Customer Behavior: A Stimulus–Organism–Response (SOR) Model Perspective
Authors: by Jaeho Jeong, Dongeon Kim, Xinzhe Li, Qinglong Li, Ilyoung Choi and Jaekyeong Kim
Link: https://www.mdpi.com/2071-1050/14/22/15369

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