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Journal: Sustainability, 2021
Volume: 13
Number: 819
Article:
The Local Aspect in the Successful Brands in Latin America: Empirical Evidence of Its Prevalence, the Role of Local and Global Companies, and Its Effect on Consumers
Authors:
by
Pablo FarÃas
Link:
https://www.mdpi.com/2071-1050/13/2/819
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