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Journal: Sustainability, 2019
Volume: 11
Number: 4649
Article:
The Effect of Brand Experience on Customers’ Engagement Behavior within the Context of Online Brand Communities: The Impact on Intention to Forward Online Company-Generated Content
Authors:
by
Mahmoud Yasin, Lucia Porcu and Francisco Liébana-Cabanillas
Link:
https://www.mdpi.com/2071-1050/11/17/4649
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