Next Article in Journal
The Coordination of Aquaculture Development with Environment and Resources: Based on Measurement of Provincial Eco-Efficiency in China
Previous Article in Journal
How Stable, Really? Traditional and Nonlinear Dynamics Approaches to Studying Temporal Fluctuations in Personality and Affect
 
 
Article

The Impact of Online Environmental Platform Services on Users’ Green Consumption Behaviors

College of Economics and Management, Shandong University of Science and Technology, Qingdao 266590, China
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2022, 19(13), 8009; https://doi.org/10.3390/ijerph19138009
Received: 13 May 2022 / Revised: 25 June 2022 / Accepted: 26 June 2022 / Published: 30 June 2022
With the continuous prominence of environmental problems, some online environmental platforms have been built in China. Such platforms provide an important carrier for public to learn environmental knowledge and participate in environmental protection. However, whether such platforms can play a substantive role in promoting users’ green consumption behaviors is still unclear. Focusing on this question, the influence of online environmental platform services on public green consumption behaviors is explored. A model based on the theory of stimulus–organism–response is established to analyze the influential mechanism, using the online environmental platform services as the independent variable, users’ green consumption behaviors as the dependent variable, environmental attitude as the mediator, and users’ price sensitivity as the moderator. Survey data are used to test the model. The empirical results show that online environmental platform services have a significant positive impact on users’ green consumption behaviors. Environmental attitude plays a partial mediating role and price sensitivity negatively moderates the mediating role of environmental attitude. Suggestions are given from the perspectives of platform operators and government. This paper provides both theoretical and practical implications for sustainable consumption. View Full-Text
Keywords: online environmental platform services; environmental attitude; price sensitivity; green consumption behaviors online environmental platform services; environmental attitude; price sensitivity; green consumption behaviors
Show Figures

Figure 1

MDPI and ACS Style

Ma, Y.; Liu, C. The Impact of Online Environmental Platform Services on Users’ Green Consumption Behaviors. Int. J. Environ. Res. Public Health 2022, 19, 8009. https://doi.org/10.3390/ijerph19138009

AMA Style

Ma Y, Liu C. The Impact of Online Environmental Platform Services on Users’ Green Consumption Behaviors. International Journal of Environmental Research and Public Health. 2022; 19(13):8009. https://doi.org/10.3390/ijerph19138009

Chicago/Turabian Style

Ma, Yuan, and Changshan Liu. 2022. "The Impact of Online Environmental Platform Services on Users’ Green Consumption Behaviors" International Journal of Environmental Research and Public Health 19, no. 13: 8009. https://doi.org/10.3390/ijerph19138009

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop