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Journal: J. Theor. Appl. Electron. Commer. Res., 2026
Volume: 21
Number: 219

Article: Consumer Reactions to Virtual Influencer Transgressions: How Anime-Looking and AI-Driven Influencers Are Less Vulnerable
Authors: by Wei Song, Siyuan Wei, Zinuo Li, Shengliang Deng and Yuqi Du
Link: https://www.mdpi.com/0718-1876/21/7/219

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