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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 21Number: 189
Article: Artificial Minds as Brand Advocates: Developing and Testing the AHICC Model of Consumer Cognitive Processing for AI Endorsers in Digital Marketing
  • Authors:
  • Zheng-Jun Jin 1,
  • Kwang-Su Lee 2 and
  • Jungyong Lee 3,*
  • et al.
Link: https://www.mdpi.com/0718-1876/21/6/189

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