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Journal: J. Theor. Appl. Electron. Commer. Res., 2026
Volume: 21
Number: 164

Article: How Social Media Content Shapes Destination Image and eWOM: The Moderating Role of Personality in Lesser-Known Tourism Destinations
Authors: by Carmen-María Hervás-Cortina, María-Eugenia Ruiz-Molina, Irene Gil-Saura and Mariia Bordian
Link: https://www.mdpi.com/0718-1876/21/6/164

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