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Journal: J. Theor. Appl. Electron. Commer. Res., 2026
Volume: 21
Number: 156

Article: Digital Sustainability Orientation and Green Brand Advocacy in Social Media Marketing: The Mediating Role of Digital Green Innovation and the Moderating Effect of Consumer Environmental Consciousness
Authors: by Ahmed Saif Abu-Alhaija and Mahmoud Mohamed Elsawy
Link: https://www.mdpi.com/0718-1876/21/5/156

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