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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 21Number: 132
Article: The Consumer Decision Journey of Gen Z in Cross-Platform Commerce: From Social Commerce Stimuli to E-Marketplace Purchase Completion
  • Authors:
  • Anh Viet Tran 1 and
  • Bui Thanh Khoa 2,*
Link: https://www.mdpi.com/0718-1876/21/5/132

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