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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 20Number: 304
Article: Technological Empowerment and Meaning Co-Construction: The Reinforced Persuasion Mechanism of Multimodal Synergy in Smart Product Launch Events
  • Authors:
  • Huahua Dong* and
  • Junxi Yao
Link: https://www.mdpi.com/0718-1876/20/4/304

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