Yang, Q.; Wang, Y.; Wang, Q.; Jiang, Y.; Li, J.
Harmonizing Sight and Sound: The Impact of Auditory Emotional Arousal, Visual Variation, and Their Congruence on Consumer Engagement in Short Video Marketing. J. Theor. Appl. Electron. Commer. Res. 2025, 20, 69.
https://doi.org/10.3390/jtaer20020069
AMA Style
Yang Q, Wang Y, Wang Q, Jiang Y, Li J.
Harmonizing Sight and Sound: The Impact of Auditory Emotional Arousal, Visual Variation, and Their Congruence on Consumer Engagement in Short Video Marketing. Journal of Theoretical and Applied Electronic Commerce Research. 2025; 20(2):69.
https://doi.org/10.3390/jtaer20020069
Chicago/Turabian Style
Yang, Qiang, Yudan Wang, Qin Wang, Yushi Jiang, and Jingpeng Li.
2025. "Harmonizing Sight and Sound: The Impact of Auditory Emotional Arousal, Visual Variation, and Their Congruence on Consumer Engagement in Short Video Marketing" Journal of Theoretical and Applied Electronic Commerce Research 20, no. 2: 69.
https://doi.org/10.3390/jtaer20020069
APA Style
Yang, Q., Wang, Y., Wang, Q., Jiang, Y., & Li, J.
(2025). Harmonizing Sight and Sound: The Impact of Auditory Emotional Arousal, Visual Variation, and Their Congruence on Consumer Engagement in Short Video Marketing. Journal of Theoretical and Applied Electronic Commerce Research, 20(2), 69.
https://doi.org/10.3390/jtaer20020069
