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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 163
Article:
How Key Opinion Leaders’ Expertise and Renown Shape Consumer Behavior in Social Commerce: An Analysis Using a Comprehensive Model
Authors:
by
Yu-Heng Chen, I-Kai Lin, Ching-I Huang and Han-Shen Chen
Link:
https://www.mdpi.com/0718-1876/19/4/163
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