Zhao, T.; Liang, Z.; Du, Y.; Huang, E.; Zou, Y.
When Brands Push Us Away: How Brand Rejection Enhances In-Group Brand Preference. J. Theor. Appl. Electron. Commer. Res. 2024, 19, 3123-3136.
https://doi.org/10.3390/jtaer19040151
AMA Style
Zhao T, Liang Z, Du Y, Huang E, Zou Y.
When Brands Push Us Away: How Brand Rejection Enhances In-Group Brand Preference. Journal of Theoretical and Applied Electronic Commerce Research. 2024; 19(4):3123-3136.
https://doi.org/10.3390/jtaer19040151
Chicago/Turabian Style
Zhao, Taiyang, Ziwei Liang, Yuqi Du, Ershuai Huang, and Yun Zou.
2024. "When Brands Push Us Away: How Brand Rejection Enhances In-Group Brand Preference" Journal of Theoretical and Applied Electronic Commerce Research 19, no. 4: 3123-3136.
https://doi.org/10.3390/jtaer19040151
APA Style
Zhao, T., Liang, Z., Du, Y., Huang, E., & Zou, Y.
(2024). When Brands Push Us Away: How Brand Rejection Enhances In-Group Brand Preference. Journal of Theoretical and Applied Electronic Commerce Research, 19(4), 3123-3136.
https://doi.org/10.3390/jtaer19040151