Cabeza-Ramírez, L.J.; Fuentes-García, F.J.; Cano-Vicente, M.C.; González-Mohino, M.
How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk. J. Theor. Appl. Electron. Commer. Res. 2022, 17, 1431-1449.
https://doi.org/10.3390/jtaer17040072
AMA Style
Cabeza-Ramírez LJ, Fuentes-García FJ, Cano-Vicente MC, González-Mohino M.
How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk. Journal of Theoretical and Applied Electronic Commerce Research. 2022; 17(4):1431-1449.
https://doi.org/10.3390/jtaer17040072
Chicago/Turabian Style
Cabeza-Ramírez, L. Javier, Fernando J. Fuentes-García, M. Carmen Cano-Vicente, and Miguel González-Mohino.
2022. "How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk" Journal of Theoretical and Applied Electronic Commerce Research 17, no. 4: 1431-1449.
https://doi.org/10.3390/jtaer17040072
APA Style
Cabeza-Ramírez, L. J., Fuentes-García, F. J., Cano-Vicente, M. C., & González-Mohino, M.
(2022). How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk. Journal of Theoretical and Applied Electronic Commerce Research, 17(4), 1431-1449.
https://doi.org/10.3390/jtaer17040072
