- Article
Do We Need Trust Transfer Mechanisms? An M-Commerce Adoption Perspective
- Jia Jia Sim,
- Siu Hong Loh,
- Kee Luen Wong and
- Chee Keong Choong
7 September 2021
This study aimed to provide a comprehensive analysis of the factors that determine and shape consumers’ behavioral intention to adopt mobile commerce (m-commerce). By integrating the core constructs from the Unified Theory of Acceptance and Use of Te...