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Article

Do We Need Trust Transfer Mechanisms? An M-Commerce Adoption Perspective

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Department of Marketing, Universiti Tunku Abdul Rahman, Kampar 31900, Perak, Malaysia
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Department of Electronic Engineering, Universiti Tunku Abdul Rahman, Kampar 31900, Perak, Malaysia
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Department of Commerce & Accountancy, Universiti Tunku Abdul Rahman, Kampar 31900, Perak, Malaysia
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Department of Economics, Universiti Tunku Abdul Rahman, Kampar 31900, Perak, Malaysia
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Author to whom correspondence should be addressed.
Academic Editors: Dan-Cristian Dabija, Cristinel Vasiliu and Rebeka-Anna Pop
J. Theor. Appl. Electron. Commer. Res. 2021, 16(6), 2241-2262; https://doi.org/10.3390/jtaer16060124
Received: 12 July 2021 / Revised: 29 August 2021 / Accepted: 30 August 2021 / Published: 7 September 2021
This study aimed to provide a comprehensive analysis of the factors that determine and shape consumers’ behavioral intention to adopt mobile commerce (m-commerce). By integrating the core constructs from the Unified Theory of Acceptance and Use of Technology (UTAUT), together with the trust-building mechanisms, this study explored the importance of the institutional mechanisms and their moderating effects between trust in the vendors and intention to adopt m-commerce. Traditionally, the effects of institutional mechanisms on trust and adoption intention have been considered separately in different study contexts. The purpose of this study was to extend the literature by simultaneously exploring two institutional mechanisms that are conceptually highly similar to each other, namely, structural assurance (SA) and perceived effectiveness of e-commerce institutional mechanisms (PEEIM). A self-administered survey was used to collect data, which were analyzed using partial least squares structural equation modelling (PLS-SEM). The results revealed that most of the constructs examined have significant relationships with the intention to adopt m-commerce. Additionally, PEEIM exhibits a significant moderating effect but SA does not. This study delineates how trust-building mechanisms play important roles in increasing consumers’ confidence in order to promote m-commerce adoption. View Full-Text
Keywords: mobile commerce; trust transfer; perceived effectiveness of e-commerce institutional mechanisms (PEEIM); structural assurance (SA); UTAUT mobile commerce; trust transfer; perceived effectiveness of e-commerce institutional mechanisms (PEEIM); structural assurance (SA); UTAUT
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MDPI and ACS Style

Sim, J.J.; Loh, S.H.; Wong, K.L.; Choong, C.K. Do We Need Trust Transfer Mechanisms? An M-Commerce Adoption Perspective. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 2241-2262. https://doi.org/10.3390/jtaer16060124

AMA Style

Sim JJ, Loh SH, Wong KL, Choong CK. Do We Need Trust Transfer Mechanisms? An M-Commerce Adoption Perspective. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(6):2241-2262. https://doi.org/10.3390/jtaer16060124

Chicago/Turabian Style

Sim, Jia J., Siu H. Loh, Kee L. Wong, and Chee K. Choong 2021. "Do We Need Trust Transfer Mechanisms? An M-Commerce Adoption Perspective" Journal of Theoretical and Applied Electronic Commerce Research 16, no. 6: 2241-2262. https://doi.org/10.3390/jtaer16060124

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