Cross-Cultural Dynamics in Tourism and Hospitality: Diversity, Governance, and Service Experiences

Dear Colleagues,

Tourism and hospitality operate at the intersection of diverse cultures, values, and social norms. As the industry becomes increasingly globalized, understanding diversity from a cross-cultural perspective is essential for effective management, service design, and consumer engagement. This Special Issue aims to explore how cultural diversity shapes organizational practices, workforce dynamics, consumer behavior, and governance in tourism and hospitality contexts worldwide.

Rather than focusing on destinations alone, this Special Issue emphasizes organizational, managerial, and industry-level perspectives, highlighting how cross-cultural differences influence decision-making, service experiences, and business performance. It seeks to advance understanding of diversity across cultures, including issues related to inclusion, equity, communication, and ethical management in multicultural tourism and hospitality environments.

We invite interdisciplinary contributions adopting cross-cultural, comparative, or international approaches using qualitative, quantitative, or mixed methods. By bringing together research from diverse cultural contexts, this Special Issue aims to provide theoretical insights and practical implications for developing more inclusive, culturally responsive, and globally competitive tourism and hospitality industries.

Topics of interest include, but are not limited to:

• Cross-cultural diversity management in tourism and hospitality
• Cultural influences on consumer behavior and service experiences
• Workforce diversity and inclusion in multicultural settings
• Cross-cultural communication and service design
• Governance and ethics in international tourism organizations

Dr. Hak-Seon Kim
Dr. Hyun-Jeong Ban
Dr. Jue Wang
Prof. Seieun Kim
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Tourism and Hospitality is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

• cultural diversity
• cross-cultural consumer behavior
• tourism and hospitality management
• intercultural communication
• global service management
• multicultural workforce