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Tourism Destination Marketing: The Power of Cultural and Creative Industries

A special issue of Sustainability (ISSN 2071-1050).

Deadline for manuscript submissions: 10 November 2024 | Viewed by 2428

Special Issue Editors

Special Issue Information

Dear Colleagues,

We are organizing a Special Issue of Sustainability entitled “Tourism Destination Marketing: The Power of Cultural and Creative Industries”. The venue is a peer-reviewed open-access journal that publishes articles and communications in the interdisciplinary area of sustainability.

The intersection of the cultural and creative industry with sustainability systems has gained significant attention in recent years. As societies grapple with the challenges posed by environmental degradation, social inequality, and economic instability, the potential of cultural and creative practices to foster sustainable development has emerged as a compelling area of research.

This Special Issue aims to explore the multifaceted relationship between the cultural and creative industry and sustainability systems. It seeks to investigate how cultural and creative practices, including arts, design, media, entertainment, and heritage, can contribute to building sustainable societies and addressing pressing global challenges. The Special Issue welcomes contributions from diverse disciplinary perspectives, including, but not limited to, cultural studies, environmental studies, economics, sociology, and management.

The scope of this Special Issue encompasses a broad range of topics, including the following:

  1. Sustainable cultural production and consumption patterns;
  2. Innovative approaches to integrating sustainability principles in creative industries;
  3. The role of cultural and creative practices in promoting social inclusion and diversity;
  4. Cultural heritage preservation and sustainable tourism;
  5. Sustainable urban development and the cultural and creative economy;
  6. Collaborative initiatives and partnerships between the cultural sector and sustainability stakeholders;
  7. Ethical and responsible practices in cultural and creative industries;
  8. Cultural and creative entrepreneurship for sustainability;
  9. The impact of digital technologies and media on sustainable cultural production and consumption;
  10. Policy frameworks and governance models for supporting the integration of cultural and creative industries into sustainability systems.

The vision of this Special Issue is a deeper understanding of the potential synergies between the cultural and creative industry and sustainability systems, as well as the identification of strategies and best practices to maximize their positive impact on sustainable societies. Therefore, we wish to connect distinguished researchers from a variety of academic backgrounds to present the recent advances in this emerging field. The listed keywords suggest just a few of the many possibilities.

Dr. Hak-Seon Kim
Dr. Jue Wang
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • cultural industry
  • creative industry
  • sustainability
  • sustainable development
  • cultural practices
  • creative practices
  • interdisciplinary
  • sustainable societies

Published Papers (1 paper)

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Research

14 pages, 1316 KiB  
Article
Using Online Customer Reviews to Understand Customers’ Experience and Satisfaction with Integrated Resorts
by Jun Yu, Xiaobin Zhang and Hak-Seon Kim
Sustainability 2023, 15(17), 13049; https://doi.org/10.3390/su151713049 - 30 Aug 2023
Cited by 1 | Viewed by 1946
Abstract
With the diverse demands of customers for their accommodation experiences, integrated resorts have emerged and have been popular among tourists. Meanwhile, in the context of Tourism and Hospitality 4.0, online information collection and marketing has been one of the most effective strategies for [...] Read more.
With the diverse demands of customers for their accommodation experiences, integrated resorts have emerged and have been popular among tourists. Meanwhile, in the context of Tourism and Hospitality 4.0, online information collection and marketing has been one of the most effective strategies for industry operators and investors. Thus, the present study adopted online reviews generated by customers themselves to explore their experience and satisfaction with integrated resorts. With the qualitative and quantitative analyses of online customer reviews, firstly, 70 prominent keywords were extracted from the reviews, and some general understanding was obtained from the top frequent words. After conducting a semantic network analysis of the top frequent words, significant and central words in the network were identified, which were utilized as basic variables for the specific exploration of factors reflecting customers’ experience. In the meantime, four dimensions, “Amenities”, “Entertainment”, “Tourist”, and “Atmosphere”, were garnered via CONCOR analysis to illustrate the key dimensions of customers’ cognition and awareness towards resorts. At last, a quantitative analysis with an exploration factor analysis and a linear regression analysis were conducted to testify the correlation between customer experience and satisfaction. Three factors, “environment”, “staff service”, and “food service”, have a significant effect on customer satisfaction. Analytics of online customer reviews with a big volume, which differ from traditional research methods by designed structure or content, could generate more comprehensive understanding and cognition of research subjects. The findings obtained from analytics could provide baseline information for future research and industry development and promotion. Full article
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