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Special Issue "Marketing for Sustainable Tourism"

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic, Business and Management Aspects of Sustainability".

Deadline for manuscript submissions: 31 May 2019

Special Issue Editors

Guest Editor
Prof. Umberto Martini

Department of Economics and Management, University of Trento, Trento, Italy
Website | E-Mail
Interests: destination management and marketing; sustainable tourism; environmental management practices for territories and destinations
Guest Editor
Dr. Federica Buffa

Department of Economics and Management, University of Trento, Trento, Italy
Website | E-Mail
Interests: destination management and marketing; sustainable tourism; environmental management practices for tourism enterprises; relationships and networks in community destinations

Special Issue Information

Dear Colleagues,

The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.

Research papers, as well as conceptual papers discussing marketing for sustainable tourism at the destination/enterprise level, are welcome.

Prof. Umberto Martini
Dr. Federica Buffa
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1700 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • destination marketing and management
  • sustainable tourism and sustainable tourism products
  • natural resources management for sustainable tourism development
  • tourism in UNESCO World Heritage Sites and/or protected areas
  • sustainability and marketing strategies of tourism enterprises
  • environmental management practices in tourism enterprises (SMTEs)
  • territorial marketing and sustainable local development

Published Papers (2 papers)

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Research

Open AccessArticle The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan
Sustainability 2019, 11(4), 1041; https://doi.org/10.3390/su11041041
Received: 29 December 2018 / Revised: 6 February 2019 / Accepted: 14 February 2019 / Published: 17 February 2019
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Abstract
Tourism factories are tourist attractions with values of manufacturing, culture, history, tourism, and recreation, providing a series of activities for tourists to experience the products and the manufacturing process in the mode of experiential marketing so as to enhance their cognition for the [...] Read more.
Tourism factories are tourist attractions with values of manufacturing, culture, history, tourism, and recreation, providing a series of activities for tourists to experience the products and the manufacturing process in the mode of experiential marketing so as to enhance their cognition for the products and the corporate image. With the establishment of numerous tourism factories in Taiwan, to be competitive it is essential for the factories to develop unique and innovative modes that are difficult to imitate. This study explores experiential marketing, service innovation, customer satisfaction, and other related issues through research on the tourists of a certain tourism factory. It notes that experiential marketing and service innovation have positive effects on customer satisfaction. Tourists’ levels of consciousness of sensual and emotional experience in experiential marketing is very high. Therefore, to strengthen experiential marketing towards customers, applying electronic media to reinforce knowledge of the corporation and products will promote the corporation’s image and product packaging. It will also familiarize customers with the operating philosophy of the corporation and the characteristics of the products so that their purchase intentions will increase, resulting in sustainable development of the business. Full article
(This article belongs to the Special Issue Marketing for Sustainable Tourism)
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Open AccessArticle Threshold Effect of Tourism Development on Economic Growth Following a Disaster Shock: Evidence from the Wenchuan Earthquake, P.R. China
Sustainability 2019, 11(2), 371; https://doi.org/10.3390/su11020371
Received: 15 November 2018 / Revised: 6 January 2019 / Accepted: 8 January 2019 / Published: 12 January 2019
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Abstract
To examine whether tourism can effectively stimulate economic growth following a disaster shock, we apply a panel threshold regression technique to test the threshold effect of tourism development on economic growth of the 36 Wenchuan earthquake-affected counties in 2008–2016. The empirical results using [...] Read more.
To examine whether tourism can effectively stimulate economic growth following a disaster shock, we apply a panel threshold regression technique to test the threshold effect of tourism development on economic growth of the 36 Wenchuan earthquake-affected counties in 2008–2016. The empirical results using the panel fixed-effects model show that tourism significantly contributes to economic growth, supporting the validity of the tourism-led growth hypothesis (TLGH) for the disaster-affected destinations. The results of the panel threshold regression model also indicate a threshold effect of tourism development on economic growth, implying that counties with different conditions of tourism specialization and industrial structure experience different impacts on the tourism-growth nexus. Specifically, the estimated coefficients of tourism on economic growth decrease with the levels of tourism specialization and industrial structure exceeding the threshold value. Based on the Tourism Area Life Cycle theory (TALC), we further divide the 36 disaster-stricken counties into six types based on the evolution of tourism specialization: Exploration-stage type, involvement-stage type, transition-stage type, development-stage type, consolidation-stage type, and stagnation-stage type. The empirical findings and managerial implications discussed are generally applicable to policymakers seeking new ways to invigorate the economy in other disaster-affected destinations. Full article
(This article belongs to the Special Issue Marketing for Sustainable Tourism)
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