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Special Issue "Marketing for Sustainable Tourism"

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic, Business and Management Aspects of Sustainability".

Deadline for manuscript submissions: 31 May 2019

Special Issue Editors

Guest Editor
Prof. Umberto Martini

Department of Economics and Management, University of Trento, Trento, Italy
Website | E-Mail
Interests: destination management and marketing; sustainable tourism; environmental management practices for territories and destinations
Guest Editor
Dr. Federica Buffa

Department of Economics and Management, University of Trento, Trento, Italy
Website | E-Mail
Interests: destination management and marketing; sustainable tourism; environmental management practices for tourism enterprises; relationships and networks in community destinations

Special Issue Information

Dear Colleagues,

The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.

Research papers, as well as conceptual papers discussing marketing for sustainable tourism at the destination/enterprise level, are welcome.

Prof. Umberto Martini
Dr. Federica Buffa
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.


  • destination marketing and management
  • sustainable tourism and sustainable tourism products
  • natural resources management for sustainable tourism development
  • tourism in UNESCO World Heritage Sites and/or protected areas
  • sustainability and marketing strategies of tourism enterprises
  • environmental management practices in tourism enterprises (SMTEs)
  • territorial marketing and sustainable local development

Published Papers

This special issue is now open for submission.
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