Next Article in Journal
Data Science Solutions for Retail Strategy to Reduce Waste Keeping High Profit
Next Article in Special Issue
Determinants and Mechanisms of Tourists’ Environmentally Responsible Behavior: Applying and Extending the Value-Identity-Personal Norm Model in China
Previous Article in Journal
The Organizational Culture of a Major Social Work Institution in Romania: A Sociological Analysis
Previous Article in Special Issue
Auditing Marketing and the Use of Social Media at Ski Resorts
Article

Alternative Product Development as Strategy Towards Sustainability in Tourism: The Case of Lanzarote

Chair of Tourism / Center for Entrepreneurship, Catholic University of Eichstaett-Ingolstadt, Pater-Philipp-Jeningen-Platz 2, 85072 Eichstaett, Germany
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(13), 3588; https://doi.org/10.3390/su11133588
Received: 28 May 2019 / Revised: 19 June 2019 / Accepted: 26 June 2019 / Published: 29 June 2019
(This article belongs to the Special Issue Marketing for Sustainable Tourism)
Currently, tourist destinations are, more than ever, confronted with specific challenges and also negative impacts arising from overarching developments. In order to address such challenges and to reduce negative impacts resulting from tourism, sustainable development has emerged as a widely accepted approach. Under special consideration of seemingly successful destinations, this article aims to identify complementary strategies towards sustainability in tourism, instead of developing completely new strategies which replace the existing ones. This will be done in the course of endogenous values and structures within a destination. To discuss this issue, the Canary island of Lanzarote is used as case in point, via a qualitative interview series consisting of eleven interviews with different direct and indirect tourism stakeholders from the island, which have been evaluated according to the GABEK®-method (German abbreviation for “GAnzheitliche BEwältigung von Komplexität”: holistic coping of complexity). The results show that aspects of mass tourism have a negative impact on the island and therefore a seemingly successful destination, at least in quantitative terms, is confronted with issues of sustainability and a need for action. In this field, diversification regarding both new offers and target groups is helpful to enable tourism and regional development to be more sustainable. In consequence and from a conceptual point of view, alternative product development as a new approach towards sustainability in tourism within established destinations will be presented. View Full-Text
Keywords: tourism development; Lanzarote; sustainability; alternative product development; strategy tourism development; Lanzarote; sustainability; alternative product development; strategy
Show Figures

Figure 1

MDPI and ACS Style

Eckert, C.; Pechlaner, H. Alternative Product Development as Strategy Towards Sustainability in Tourism: The Case of Lanzarote. Sustainability 2019, 11, 3588. https://doi.org/10.3390/su11133588

AMA Style

Eckert C, Pechlaner H. Alternative Product Development as Strategy Towards Sustainability in Tourism: The Case of Lanzarote. Sustainability. 2019; 11(13):3588. https://doi.org/10.3390/su11133588

Chicago/Turabian Style

Eckert, Christian, and Harald Pechlaner. 2019. "Alternative Product Development as Strategy Towards Sustainability in Tourism: The Case of Lanzarote" Sustainability 11, no. 13: 3588. https://doi.org/10.3390/su11133588

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop