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Article

Positioning Axes of Sustainable Tourist Destinations: The Case of Aragón

1
Department of Business Administration, Betancourt Building, Campus Río Ebro, University of Zaragoza, 50018 Zaragoza, Spain
2
Department of Documentation Sciences and History of Science, University of Zaragoza, Calle de Pedro Cerbuna, 12, 50009 Zaragoza, Spain
3
Department of Marketing, Esic Business & Marketing School, Vía Ibérica, 28, 50012 Zaragoza, Spain
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(18), 4885; https://doi.org/10.3390/su11184885
Received: 29 July 2019 / Revised: 30 August 2019 / Accepted: 2 September 2019 / Published: 6 September 2019
(This article belongs to the Special Issue Marketing for Sustainable Tourism)
The purpose of this research is to determine the optimal positioning strategies of Aragón as a sustainable tourist destination. An exploratory research is carried out based on the analysis of statistical information sources, the identification of global and multisectoral macro-trends with direct impact on the evolution of the tourist sector, and the use of the qualitative technique of the focus group. The main and secondary axes to provide a basis for the positioning strategy of the autonomous community are presented as a result. View Full-Text
Keywords: sustainable tourism; positioning; destination marketing; tourist intelligence sustainable tourism; positioning; destination marketing; tourist intelligence
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MDPI and ACS Style

García-Madurga, M.-Á.; Esteban-Navarro, M.-Á.; Delgado-de Miguel, J.-F.; Buil-López Menchero, T. Positioning Axes of Sustainable Tourist Destinations: The Case of Aragón. Sustainability 2019, 11, 4885. https://doi.org/10.3390/su11184885

AMA Style

García-Madurga M-Á, Esteban-Navarro M-Á, Delgado-de Miguel J-F, Buil-López Menchero T. Positioning Axes of Sustainable Tourist Destinations: The Case of Aragón. Sustainability. 2019; 11(18):4885. https://doi.org/10.3390/su11184885

Chicago/Turabian Style

García-Madurga, Miguel-Ángel, Miguel-Ángel Esteban-Navarro, Juan-Francisco Delgado-de Miguel, and Tamar Buil-López Menchero. 2019. "Positioning Axes of Sustainable Tourist Destinations: The Case of Aragón" Sustainability 11, no. 18: 4885. https://doi.org/10.3390/su11184885

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