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Article

How Can a Destination Better Manage Its Offering to Visitors? Observing Visitor Experiences via Online Reviews

1
Department of Tourism and Convention, Pusan National University, Busan 46241, Korea
2
Korea Culture & Tourism Institute, Seoul 07511, Korea
3
Department of Integrated Resort and Tourism Management, University of Macau, Macao 999078, China
4
Department of Recreation, Park, and Tourism Management, Pennsylvania State University, State College, PA 16802, USA
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(17), 4660; https://doi.org/10.3390/su11174660
Received: 14 July 2019 / Revised: 4 August 2019 / Accepted: 21 August 2019 / Published: 27 August 2019
(This article belongs to the Special Issue Marketing for Sustainable Tourism)
Destinations are competing every day to attract more tourists and increase tourism receipts. In order to maintain tourists’ interests in the destination and expect sustainable income from tourism, understanding tourists’ perceptions of the destination is a critical task for destination managers. Tourists’ continuous visitation can be ensured when destinations are perceived to be positive and attractive. Therefore, this study examines destination attributes that are fundamental elements of the destination and tourists’ experiences. More specifically, this study investigates the destination attributes that are perceived to be positive by tourists using online reviews. Online reviews were analyzed with content analysis techniques and the quantified content was statically compared with the star rating provided by tourists. In addition, the influence of destination attributes on other conation dimensions-attitude and behavior-was analyzed. Destination attributes that have an influence on the star rating showed similar results to the attitude. However, behavior dimensions only had a significant influence for tour guides’ quality of the destination. View Full-Text
Keywords: destination offering; destination attribute; visitor experience; online review; micro-scale destination; local attraction; UCG; economic sustainability destination offering; destination attribute; visitor experience; online review; micro-scale destination; local attraction; UCG; economic sustainability
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MDPI and ACS Style

Kim, H.; Joun, H.J.; Choe, Y.; Schroeder, A. How Can a Destination Better Manage Its Offering to Visitors? Observing Visitor Experiences via Online Reviews. Sustainability 2019, 11, 4660. https://doi.org/10.3390/su11174660

AMA Style

Kim H, Joun HJ, Choe Y, Schroeder A. How Can a Destination Better Manage Its Offering to Visitors? Observing Visitor Experiences via Online Reviews. Sustainability. 2019; 11(17):4660. https://doi.org/10.3390/su11174660

Chicago/Turabian Style

Kim, Hany, Hyo J. Joun, Yeongbae Choe, and Ashley Schroeder. 2019. "How Can a Destination Better Manage Its Offering to Visitors? Observing Visitor Experiences via Online Reviews" Sustainability 11, no. 17: 4660. https://doi.org/10.3390/su11174660

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