- Review
236 Views
20 Pages
Trust as Behavioral Architecture: How E-Commerce Platforms Shape Consumer Judgment and Agency
- Anupama Peter Mattathil,
- Babu George and
- Tony L. Henthorne
In digital marketplaces, trust in e-commerce platforms has evolved from a protective heuristic into a powerful mechanism of behavioral conditioning. This review interrogates how trust cues such as star ratings, fulfillment badges, and platform reputa...

