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Journalism and Media
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The Situationship between Broadcasting and Streaming Platforms: Exploring the New...
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The Situationship between Broadcasting and Streaming Platforms: Exploring the New Landscape of Media Usage

A special issue of Journalism and Media (ISSN 2673-5172).

Deadline for manuscript submissions: closed (31 January 2024) | Viewed by 11811

Special Issue Editor

Dr. Anna Podara

E-Mail Website
Guest Editor
Department of Journalism and Mass Communications, Aristotle University of Thessaloniki, 546 25 Thessaloniki, Greece
Interests: media use; streaming television; generation Z; media literacy

Special Issue Information

Dear Colleagues,

The media landscape in modern society has changed quite substantially over the years, as have social interactions. New norms and terms have emerged, from the way we approach human relationships to the way we consume news and entertainment content. In this exploratory phase, balance is still undefined. Audiences are navigating their relationship with broadcasting media while consuming more media content than ever. Spread across varied platforms and screens, they continue to place broadcasting media at the heart of the media ecosystem. Additionally, legacy media content is being diffused in other streaming services, following different market strategies, languages and aesthetics. 

In this Special Issue, we aim to focus on the way audiences metabolize the changing interaction between broadcast and streaming media. We invite concerned scholars to explore how evolving audience patterns affect news and entertainment production, which media usage trends are identified and how traditional media adapt to the new era.

Topics may include, but are not limited to:

  • The transformations of viewing habits in the modern media environment;
  • The impact of influencer and social media culture;
  • The impact of multi-screening and cross-media storytelling;
  • The technical, social and cultural challenges of media digitization in local industries;
  • Traditional media challenges due to streaming and social media developments;
  • Strategies of traditional broadcasters to approach young audiences;
  • Changes in consumption and distribution models of audiovisual content;
  • The importance of AI and ML for media consumption.

Dr. Anna Podara
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Journalism and Media is an international peer-reviewed open access quarterly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1000 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • media usage
  • streaming platforms
  • broadcasting media
  • news consumption
  • entertainment consumption

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Published Papers (6 papers)

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Research

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17 pages, 679 KiB  
Article
Digital Video Advertising: Breakthrough or Extension of TV Advertising in the New Digital Media Landscape?
by Odysseas Garganas
Journal. Media 2024, 5(2), 749-765; https://doi.org/10.3390/journalmedia5020049 - 14 Jun 2024
Viewed by 1530
Abstract
The aim of this paper is to shape the identity of digital video advertising in the new digital media landscape, focusing on whether and to what extent popular digital ads on social media are differentiated from traditional television ads in the context of [...] Read more.
The aim of this paper is to shape the identity of digital video advertising in the new digital media landscape, focusing on whether and to what extent popular digital ads on social media are differentiated from traditional television ads in the context of the convergence of traditional and new electronic media. Content analysis was preferred for the study of popular advertising content in social media. In this respect, the differentiation of digital video advertising from its television counterpart is examined in terms of the properties and effects of the transmission medium itself on the advertising content and of the features of the digital advertising content itself. Out of the findings emerged that digital video advertising is still in a phase of adaptation/transition, consisting of only a potential breakthrough in the contemporary media environment, since it has not yet exhausted the possibilities offered by the internet and Web 2.0. Currently, digital advertising only partially incorporates and exploits the advantages of enriched, multimedia, interactive, and personalized content, characteristics that would potentially differentiate it to a greater extent from advertising shown in traditional media, especially television. Full article
(This article belongs to the Special Issue The Situationship between Broadcasting and Streaming Platforms: Exploring the New Landscape of Media Usage)
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15 pages, 247 KiB  
Article
Greek Young Audience Perceptions and Beliefs on Different Aspects of TV Watching
by Anna G. Orfanidou and Nikos S. Panagiotou
Journal. Media 2024, 5(2), 500-514; https://doi.org/10.3390/journalmedia5020033 - 19 Apr 2024
Viewed by 1025
Abstract
Television plays a significant role in shaping the beliefs, perceptions, and attitudes of young individuals. Understanding the factors that influence these beliefs is essential for comprehending the impact of television programming on the youth population. This paper aims to investigate the correlations in [...] Read more.
Television plays a significant role in shaping the beliefs, perceptions, and attitudes of young individuals. Understanding the factors that influence these beliefs is essential for comprehending the impact of television programming on the youth population. This paper aims to investigate the correlations in beliefs regarding television programming among Greek youths aged 15–18 with their demographic characteristics, parental educational levels, school performance, and daily television viewing habits. To study the above, a structured questionnaire was electronically distributed to 204 Greek teenagers after obtaining parental consent. By identifying the factors associated with variations in beliefs, this study contributes to the existing literature on media influence and youth development. The findings indicate youth’s moderate levels of reflection regarding different aspects of television shows, including their presentation to the public and their influence on perceptions and attitudes. What is more, the youth audience haslow trust in TV news, and they moderately believe that the content of news is greatly influenced by governments and political elite agendas, while they consider TV as a major influential media type in shaping people’s political opinions. Notably, youngsters who considered themselves high-achieving students, as well as those who engaged in more frequent television viewing, including documentaries, news, and talk shows, exhibit increased concern and skepticism regarding the information presented in the television programs they watch. This is an important finding, because despite the low trust in TV as a medium, it continues to attract the attention of young people. Full article
(This article belongs to the Special Issue The Situationship between Broadcasting and Streaming Platforms: Exploring the New Landscape of Media Usage)
15 pages, 2003 KiB  
Article
Adapting Traditional Media to the Social Media Culture: A Case Study of Greece
by Georgia Gioltzidou, Dimitra Mitka, Fotini Gioltzidou, Theodoros Chrysafis, Ifigeneia Mylona and Dimitrios Amanatidis
Journal. Media 2024, 5(2), 485-499; https://doi.org/10.3390/journalmedia5020032 - 16 Apr 2024
Cited by 2 | Viewed by 1864
Abstract
This study is situated within the ongoing scholarly discourse surrounding the role of social media in the evolving communication landscape. The main aim of this research is to examine the extent to which the Greek traditional media and journalists have adapted to the [...] Read more.
This study is situated within the ongoing scholarly discourse surrounding the role of social media in the evolving communication landscape. The main aim of this research is to examine the extent to which the Greek traditional media and journalists have adapted to the ethos of social media. In particular, this study conducts a comparative analysis to assess whether the Greek media and journalists have effectively embraced the communication challenges arising from advancements in social media, particularly during election cycles. The theoretical foundation rests on the network theory of power, a concept pioneered by the Spanish sociologist Manuel Castells. The empirical component presents the findings obtained through an examination of journalists’ participation in political discourse on Twitter (now named X) throughout seven distinct election periods encompassing all electoral levels in Greece (presidential, national, European and regional/municipal elections, plus a referendum). The findings reveal low levels of adaptation, in contrast with western countries, where journalists and the media have embraced the online culture to a greater extent and appear to take on more prominent roles in debates. The findings provide valuable insights for journalists, politicians and the media in understanding the role of social media in political communication. Full article
(This article belongs to the Special Issue The Situationship between Broadcasting and Streaming Platforms: Exploring the New Landscape of Media Usage)
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11 pages, 213 KiB  
Article
Traditional News Media as Agents of Authenticity: Nigerian Audiences Weathering the Onslaught of New Media Streaming
by Chukwuma Anyanwu, Aghogho Lucky Imiti and Chikodi Joy Anyanwu
Journal. Media 2024, 5(2), 456-466; https://doi.org/10.3390/journalmedia5020030 - 5 Apr 2024
Viewed by 2634
Abstract
The Nigerian media have, over the years, moved back and forth via all manners of experience of leadership, from military to democratic, until they finally settled into the present democratic governance. Experience from previous regimes exposed them to the vagaries of power and [...] Read more.
The Nigerian media have, over the years, moved back and forth via all manners of experience of leadership, from military to democratic, until they finally settled into the present democratic governance. Experience from previous regimes exposed them to the vagaries of power and how to cope with them. These traditional news media, newspapers/magazines, radio, and television, were then the major and authentic news sources for Nigerians. The coming of the internet with its social media handles threw the journalists of these media into confusion as the citizens have taken the reigns of news/information peddling from under them, turning them into agents of confirmation and authenticity of information. Ironically, these traditional media, television, radio, and print, have adjusted to online media streaming, thus liberating themselves from the vagaries of temporal and spatial limitedness. Deploying a survey method (opinion poll, OPL) and relying on a purposive sampling technique, the authors purposively selected WhatsApp group platforms (WGP) as the most suitable of the new/social media with access to all manners of news sources. These were used to interrogate how online media/information/news streaming has taken the audience away from traditional media by being on the ‘spot’ at all hours with their avalanche of “Breaking News”. The findings revealed that audiences currently resort to traditional media to confirm the authenticity of news and information carried online in a sort-of-when-in-doubt-watch-the television manner or listen to radio or read the newspapers/magazines. It concludes that online news streaming has become the coveted bride of present-day information and news seekers, albeit an unreliable one. Full article
(This article belongs to the Special Issue The Situationship between Broadcasting and Streaming Platforms: Exploring the New Landscape of Media Usage)
17 pages, 314 KiB  
Article
Social Media Metrics as Predictors of Publishers’ Website Traffic
by Ioannis Angelou, Vasileios Katsaras, Dimitris Kourkouridis and Andreas Veglis
Journal. Media 2024, 5(1), 281-297; https://doi.org/10.3390/journalmedia5010019 - 4 Mar 2024
Cited by 1 | Viewed by 2478
Abstract
The relationship between legacy media and social media has become a crucial topic in the discussions about new media. The debate intensified after Facebook announced a reduction in news posts in user timelines in 2018. In the era of the “Like economy”, social [...] Read more.
The relationship between legacy media and social media has become a crucial topic in the discussions about new media. The debate intensified after Facebook announced a reduction in news posts in user timelines in 2018. In the era of the “Like economy”, social media holds significant economic value, prompting media outlets to adopt a “let’s try and see” approach to reach new audiences and increase their online advertising share. The present study, based on a large-scale survey of 50 publishers’ websites, Facebook pages, and Twitter accounts, deepens our understanding of the relationship between legacy and social media as indicators of audience feedback. Through the lens of network gatekeeping and reciprocal journalism theories, it contributes to the development of new evaluation tools that predict publishers’ website traffic based on social media metrics. Results show that Facebook and Twitter metrics can predict publishers’ website traffic indicators at a rate exceeding 60%. This study underscores the importance of social media metrics in evaluating media practices and the need to shift research toward specific indicators to understand the relationship between legacy and social media. Full article
(This article belongs to the Special Issue The Situationship between Broadcasting and Streaming Platforms: Exploring the New Landscape of Media Usage)

Review

Jump to: Research

15 pages, 2204 KiB  
Review
Television Debates as a TV Typology: Continuities and Changes in Televised Political Competition—The Case of the 2023 Pre-Election Debates in Greece
by Panagiotis Vasileios Bourchas and Georgia Gioltzidou
Journal. Media 2024, 5(2), 799-813; https://doi.org/10.3390/journalmedia5020052 - 18 Jun 2024
Viewed by 1234
Abstract
In the USA, for the first time in the 1960s, and in a very systematic manner from 1976 onwards, pre-election debates (televised presidential debates) have become a fundamental and integral method of communication for political parties, as well as an institution of American [...] Read more.
In the USA, for the first time in the 1960s, and in a very systematic manner from 1976 onwards, pre-election debates (televised presidential debates) have become a fundamental and integral method of communication for political parties, as well as an institution of American democracy that contributes significantly to shaping a culture of public political dialogue at a relatively high level, through which citizens accumulate knowledge about political figures and their parties’ positions within a very short period of time before the elections. In Greece, on the contrary, these television programs have not sparked significant interest to date. The subject of this study is the television debates in Greece, evaluated through a brief historical overview and commentary on their structure, culminating in the two televised confrontations that took place within a five-month period during two electoral contests in 2023. Firstly, the reactions to and reception of the two televised debates by citizens on platform X and, secondly, the commentary on the two debates by journalists, columnists, and renowned analysts, reveal the differing interests of both sides. The research results confirm that, in addition to the performance of politicians, citizens are also interested in the conditions and form in which these pre-election televised debates are staged. Full article
(This article belongs to the Special Issue The Situationship between Broadcasting and Streaming Platforms: Exploring the New Landscape of Media Usage)
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