Businesses, Volume 5, Issue 4

This study investigates the relationship between materialism and pro-environmental behavior, focusing on the moderating role of narcissism in the attitude–behavior gap. A mixed-method research design was employed, combining a preference-based c...

After a period of pure governmental space activities, financed by public money, space has become a commercial business with an estimated turnover of 660 billion USD in 2024 and an expected growth of more than 1.5 trillion USD by 2035. Space activitie...

The article addresses key challenges and opportunities within the high jewelry industry. It explores how brands can target sustainability and diversification demands by consumers from the supply side. It details sustainability-oriented market trends...

Category management (CM) is crucial for optimising retailer–supplier partnerships via technological integration and data sharing. However, the role of CM in Saudi Arabia’s unique fast-moving consumer goods sector (FMCG) remains underexplo...

The landscape of marketing is rapidly evolving as companies adapt to new societal dynamics and technological advancements. Guerrilla marketing, characterized by its unconventional, creative, and cost-effective tactics, has proven effective in capturi...

While international cross-listing locations in host countries have been identified as integral to firm valuation gains, the influence of the home country information environment on firm financial market integration remains underexplored. This study e...

In recent years, the field of European funds for business development has generated significant interest in the academic literature, stimulated by European Union (EU) regulations and the implementation of business financing programs. This context has...

In recent years, Artificial Intelligence (AI) health projects have attracted significant investment, driven by a 50% annual increase in stored data. This growth has led to the development of AI tools that assist health professionals and managers in d...