- Article
The Impact of Social Media Activities on Brand Equity
- Ra’ed Masa’deh,
- Shafig AL-Haddad,
- Dana Al Abed,
- Hadeel Khalil,
- Lina AlMomani and
- Taghreed Khirfan
This study aims to investigate the impact of Social Media Activities on brand equity (brand awareness and brand image). A cross-sectional quantitative study has been conducted using a validated questionnaire distributed to a convenience sample of 362...

