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Journal: Behav. Sci., 2023
Volume: 13
Number: 672

Article: How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust
Authors: by Shuai Ling, Can Zheng and Dongmin Cho
Link: https://www.mdpi.com/2076-328X/13/8/672

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