- Article
A Study on Consumers’ Perceptions of Museum Cultural and Creative Products through Online Textual Reviews: An Example from Palace Museum’s Cultural and Creative Flagship Store
- Huiqian Huang,
- He Chen and
- Yihong Zhan
The digital transformation and innovative development of museums have led consumers to increasingly prefer purchasing museum cultural and creative products through e-commerce platforms. Although this trend shows potential for market growth, the lack...

