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Journal: Sustainability, 2024
Volume: 16
Number: 341
Article:
Investigating the Effect of Green Brand Innovation and Green Perceived Value on Green Brand Loyalty: Examining the Moderating Role of Green Knowledge
Authors:
by
Gebeyehu Jalu, Goshu Dasalegn, Gurudutta Japee, Anita Tangl and Anita Boros
Link:
https://www.mdpi.com/2071-1050/16/1/341
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