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Journal: Sustainability, 2023
Volume: 15
Number: 115
Article:
Influence of Consumer Interaction and Community Relationships on Value Co-Creation Willingness: A Mediation Model of Chinese Sports Brands
Authors:
by
Xiaowei Jiang, Brandon Mastromartino, Qian Yang, Jianwei Zhang and James J. Zhang
Link:
https://www.mdpi.com/2071-1050/15/1/115
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