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Journal: Sustainability, 2022
Volume: 14
Number: 16718
16718
Article: Plantitas/Plantitos Preference Analysis on Succulents Attributes and Its Market Segmentation: Integrating Conjoint Analysis and K-means Clustering for Gardening Marketing Strategy
Authors: by Ardvin Kester S. Ong, Yogi Tri Prasetyo, Lance Albert S. De Leon, Irene Dyah Ayuwati, Reny Nadlifatin and Satria Fadil Persada
Link: https://www.mdpi.com/2071-1050/14/24/16718

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