Review Reports - Do Knowledge and Experience Value Affect Green Tourism Activity Participation and Buying Decision? A Case Study of Natural Dyeing Experience in China

Round 1

Reviewer 1 Report

Brief summary

This paper discusses and researches the topic of green tourism from an empirical perspective – the case of natural dyeing activities performed in China. A quantitative study by means of a questionnaire with 349 valid responses is developed. Results are calculated using the PLS-SEM method. Hypotheses and findings are developed starting from the extended theory of planned behavior (TPB). The findings are useful for authorities who design green tourism activities / packages.

Broad comments

Abstract

Line 20 “impact on tourism green product” (?! this is unclear in its meaning, please rephrase). Also, in Figure 1 “Tourism Green Product”. Much better: “Green Tourism Product” (as in line 308), this should be used in the same expression everywhere (!) throughout the whole paper, for clarity reasons and to be consistent.

Introduction

The topic of the research is well exposed. The aim of the paper is clearly stated.

Line 30 “Tourism was developed from a new niche market opportunity”. You should replace this by “Green tourism was developed …” ( I think this is what you mean)

Line 87 CBE - the acronym appears for the first time, without an explanation – what does CBE stand for?

Literature review

Line 87 SN and PBC - the acronyms appear for the first time, without an explanation – when they appear for the first time, they should be written in their whole expression, for the reader to understand.

Even in lines 214 and 218 – they are defined, but not explained / written in their extended meaning (??!)

As your research is based on the extended theory of TPB, I feel that the paper lacks some proper references / literature on TPB (lines 198 / 199).

Please see, consult, and possibly cite some of the following paramount works on TPB, especially because they are related to green tourism (the topic of your paper) and they are published in high-ranked journals:

Ajzen, The theory of planned behavior

Organ. Behav. Hum. Decis. Process., 50 (2) (1991), pp. 179-211

M.F. Chen, P.J. Tung, Developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels

Int. J. Hosp. Manage., 36 (2014), pp. 221-230

Cheng, T. Lam, C. Hsu, Negative word-of-mouth communication intention: an application of the theory of planned behavior
Hosp. Tourism Res., 30 (1) (2006), pp. 95-116

Han, Y. Kim, An investigation of green hotel customers’ decision formation: developing an extended model of the theory of planned behavior

Int. J. Hosp. Manage., 29 (4) (2010), pp. 659-668

E.-N. Untaru, A. Ispas, A.N. Candrea, M. Luca, G. Epuran, Predictors of individuals’ intention to conserve water in a lodging context: the application of an extended Theory of Reasoned Action, International Journal of Hospitality Management, 59 (2016) pp. 50–59

Methodology of the research

The methodological approach itself is correctly executed.

Line 362 – number of valid questionnaires = 349 (not 39 !!, as stated here) More attention to these important details…

Table 2 last item, please replace “Willing to spend in tourism green product” with “Willingness to spend on green tourism product”

Discussion

PLS-SEM usage OK. Model analysis OK.

Lines 464 and 465 there are 2 citations of authors that do not appear in the reference list at the end of the paper (!!??) first Hon and Kang (2019) and then Roberts (1997)

Conclusions

Conclusions are well linked and compared to previous findings in the literature.

The findings are clearly presented, well done.

It is better to insert the limitations and recommendations at the end of the “Conclusions” section, not make a separate section (no. 7).

References

The number and the quality of the references are relatively OK, but you should add some important references on the TPB (see the Literature Review section). Also, you should write references in the typical style suggested by the journal.

Specific comments

Line 48 please replace “Green tourism in protected area can generates” with “Green tourism in a protected area can generate” …
Line 63 please replace “Take Chinese natural dyeing experience as an example” with “Chinese natural dyeing experience is a good example” …
Line 64 please rephrase “This type involves traditional-making experience, primitive atmosphere, residence interaction and education and attractive eco souvenir relevant to natural dyes”. This does not make sense in English. (authentic/traditonal ambiance – instead of primitive atmosphere; interaction with residents …)
Line 76 … “visitors are likely to be offered” … Line 77 … “be attracted”
Line 78 “generates various useful green purchase domains” (?!) The meaning of what you want to convey is not clear / usual. Better rephrase.
Line 94 replace “of the previous study” with “of previous studies”
Line 96 replace “in involves” with “involved”
Line 102 replace “effectiveness” with “relationship”
Line 107 “their green product” (? Whose green product … not of the visitors ??!) Unclear, please replace “their”.
Line 144 replace “health” with “healthy”
Line 172 either all words start with a capital letter, or they don’t (green tourism)
(…) and other wording mistakes in English, didn’t collect all of them here
Line 482 replace “it is critical to utilized” with “it is critical to use”
Line 483 replace “and established their socially belief” with “and establish the social belief of visitors”
Line 516 replace “55 properties have been described” with “55 sites have been registered”

Author Response

Dear reviewer,

Thank you for your time and effort which had made in this paper in the title of “Do knowledge and experience value affect green tourism activity participation and buying decision? A case study of natural dyeing experience in China.”

Enclosed please find the following table which indicated your major comments and the amended result. Attached file also revised and highlighted in yellow for your easy reading. For the specific comments, we highlighted in purple for your easy identification .

Please feel free for any comments if any.

Thank you for your kind attention.

Grace Chan Suk Ha

Broad comments- please see the highlighted in yellow
Part	No.	Comments	Statue
Abstract	1	Line 20 “impact on tourism green product” (?! this is unclear in its meaning, please rephrase). Also, in Figure 1 “Tourism Green Product”. Much better: “Green Tourism Product” (as in line 308), this should be used in the *same expression* everywhere (!) throughout the whole paper, for clarity reasons and to be consistent.	Thank you for your comments. Have all amended and change to “green tourism product”.
Introduction	2	Line 30 “Tourism was developed from a new niche market opportunity”. You should replace this by “Green tourism was developed …”	Yes! It had changed, please see section one line 35.
	3	Line 87 CBE - the acronym appears for the first time, without an *explanation* – what does CBE stand for?	Yes! It had explained in more “ecotourism activity”, please see 92.
	4	Line 87 SN and PBC - the acronyms appear for the first time, without an *explanation* – when they appear for the first time, they should be written in their whole expression, for the reader to understand. Even in lines 214 and 218 – they are defined, but not explained / written in their extended meaning (??!)	The whole expression is amended in 211~212. Added expression from 225 to 232.
	5	Please see, consult, and possibly cite some of the following paramount works on TPB, especially because they are related to green tourism (the topic of your paper) and they are published in high-ranked journals: Ajzen, The theory of planned behavior Organ. Behav. Hum. Decis. Process., 50 (2) (1991), pp. 179-211 M.F. Chen, P.J. Tung, developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels. Int. J. Hosp. Manage., 36 (2014), pp. 221-230 Cheng, T. Lam, C. Hsu, Negative word-of-mouth communication intention: an application of the theory of planned behavior. Hosp. Tourism Res., 30 (1) (2006), pp. 95-116 Han, Y. Kim, An investigation of green hotel customers’ decision formation: developing an extended model of the theory of planned behavior Int. J. Hosp. Manage., 29 (4) (2010), pp. 659-668 E.-N. Untaru, A. Ispas, A.N. Candrea, M. Luca, G. Epuran, Predictors of individuals’ intention to conserve water in a lodging context: the application of an extended Theory of Reasoned Action, International Journal of Hospitality Management, 59 (2016) pp. 50–59	The whole sections have added reference you have recommended, please refer to 208~234.
Methodology of the research	6	Line 362 – number of valid questionnaires = 349 (not 39 !!, as stated here) More attention to these important details…	Yes! Thank you for the warning. Please see line 385.
Methodology of the research	7	Table 2 last item, please replace “Willing to spend in tourism green product” with “Willingness to spend on green tourism product”	Yes, it had changed to “Willingness to spend on green tourism product”, see 349
Discussion	8	It is better to insert the limitations and recommendations at the end of the “Conclusions” section, not make a separate section (no. 7).	OK, had changed.
References	9	The number and the quality of the references are relatively OK, but you should add some important references on the TPB (see the Literature Review section). Also, you should write references in the typical style suggested by the journal.	Same as above 5.
Specific comments- please see the highlighted in purple
1		· Line 48 please replace “Green tourism in protected area can generates” with “Green tourism in a protected area can generate” …	Please see page 2, 10 lines ( from the top to bottom )
2		Line 63 please replace “Take Chinese natural dyeing experience as an example” with “Chinese natural dyeing experience is a good example”	Please see page 2, 25-26 lines (from the top to bottom)
3		· Line 64 please rephrase “This type involves traditional-making experience, primitive atmosphere, residence interaction and education and attractive eco souvenir relevant to natural dyes”. This does not make sense in English. (authentic/traditonal ambiance – instead of primitive atmosphere; interaction with residents …)	Please see page 2, 26-27 lines (from the top to bottom)
4		· Line 76 … “visitors are likely to be offered” … Line 77 … “be attracted”	Please see page 2, 17 lines (from the bottom to top )
5		· Line 78 “generates various useful green purchase domains” (?!) The meaning of what you want to convey is not clear / usual. Better rephrase.	Please see page 2 page 2, 15-16 lines (from the bottom to top)

6	· Line 94 replace “of the previous study” with “of previous studies”	See page 2, line 4 (from bottom to top)
7	· Line 96 replace “in involves” with “involved”	See page 3, line 4( from top to bottom)
8	· Line 102 replace “effectiveness” with “relationship”	See page 3 , line 10 ( from top to bottom)
9	Line 107 “their green product” (? Whose green product … not of the visitors ??!) Unclear, please replace “their	See page 3, line 15-16(from top to bottom)
10	· Line 144 replace “health” with “healthy”	See page 4, line 6 ( from top to bottom)
11	· Line 172 either all words start with a capital letter, or they don’t (green tourism) · (…) and other wording mistakes in English, didn’t collect all of them here ·	See page 4, section 2.3 Tourists’ Demand in Green Activity
12	· Line 482 replace “it is critical to utilized” with “it is critical to use” ·	See page 14, line 7-8( from bottom to top)
13	· Line 483 replace “and established their socially belief” with “and establish the social belief of visitors” ·	See page 14, line 7-8 (from bottom to up)
14	·  Line 516 replace “55 properties have been described” with “55 sites have been registered”	See page 15 ,line 4( from bottom to up)

Reviewer 2 Report

The paper presents an interesting segment of niche tourism in terms of evaluating experiential decisions in choosing green products in interaction with the environment in which they were made, and the craftsmen who created them. The study provides a roadmap in green product design.In the context of empowering tourism consumers, natural dyeing of products is an option that will increasingly influence purchasing decisions, especially those in protected areas. In this context, the analyzed scientific approach is welcome, and the analysis of the limitations leaves place for future, more in-depth research.The paper is well scientifically grounded, uses current bibliographic resources and specific to the topic. The hypotheses are well analyzed and correctly evaluated, so that the results are conclusive and demonstrate the essential role of social beliefs for sustainable actions.

Author Response

Dear reviewer

Thank you for your comments, for some of the wording we had changed and proof read again for easy reading. Kindly see the highlighted in yellow and purple had fixed the suggestion. Thank you for your time and suggestion.

With best regards,

Grace

Reviewer 3 Report

Congratulations on the article presented. A very interesting topic, current and explored from a pertinent perspective. Here are my contributions for improvement.

The introduction effectively presents the problem under study and the framing of the problem. At the end of the introduction, it is necessary that the authors indicate a structure that the article follows, in order to indicate to the reader which parts follow and what is dealt with in each part of the article.

The theoretical framework, the conceptual explanation and the framing of the hypotheses from which the research model results, is done in a clear way, supported by recent literature.

Methodology: It is necessary that the authors indicate between which period of time they obtained the answers. Since the tourism sector was one of the most affected in the world, if the answers answered coincided with some type of restrictions caused by the COVID19 pandemic, it would be important to mention this factor. For example, it is possible to recognize that the sample is mostly composed of young people with lower purchasing power. Does this match the profile of the traditional tourist profile for the type of destination under study? Would the older population not be more afraid to travel during the pandemic? What if that happened, a more senior population with more purchasing power, the consumption patterns would be diametrically opposite?

The presentation and discussion of results is reasonably presented.

The conclusions should respond to the 4 objectives of the study, identified in the introduction. I suggest that a rewording of the conclusion can take this into account.

Other aspects to improve:
- It should be clear, right in the abstract, what the contributions of this study, for theory and for practice, should be; these aspects must be further elaborated on in the conclusions;

Good luck.

Author Response

Dear reviewer,

Enclosed please find the following table which indicated your comments and the amended result. Attached also the revised version and highlighted in yellow（context issues） and purple ( grammar issues) for your easy reading.

Please feel free for any comments if any.

Thank you for your kind attention.

Grace Chan Suk Ha


Part	No.	Comments	Statue
Abstract	1	What the contributions of this study, for theory and for practice, should be; these aspects must be further elaborated on in the conclusions;	Thank you for your comments. Please see the highlighted in yellow . Yes! It had added in last sentence. See line 19~ 26.
Introduction	2	The introduction effectively presents the problem under study and the framing of the problem. At the end of the introduction, it is necessary that the authors indicate a structure that the article follows, in order to indicate to the reader which parts follow and what is dealt with in each part of the article.	Yes! It had added in last paragraph (line 112~117).
Methodology	3	It is necessary that the authors indicate between which period of time they obtained the answers. Since the tourism sector was one of the most affected in the world, if the answers answered coincided with some type of restrictions caused by the COVID19 pandemic, it would be important to mention this factor. For example, it is possible to recognize that the sample is mostly composed of young people with lower purchasing power. -Does this match the profile of the traditional tourist profile for the type of destination under study? -Would the older population not be more afraid to travel during the pandemic? -What if that happened, a more senior population with more purchasing power, the consumption patterns would be diametrically opposite?	Yes！Had amended. Please refer to page 348 ~ 363
Discussion	4	The conclusions should respond to the 4 objectives of the study, identified in the introduction. Objecitve： (1) to explore a series of influences of tourists’ EK and EV that affect their behaviour when purchasing green tourism product, (2) investigate the effectiveness between attitude, behaviour and perceived behaviour control and consumers’ willingness to pay for green product, (3) to seek the acceptability of EK acquired by tourists participating in green tourism activities and (4) to make recommendations for marketers under the tourism development of green tourism activities.	Please see the first paragraph of the conclusion part (line 348 to 351; 516 to 520)
Discussion	5	I suggest that a rewording of the conclusion can take this into account.	Yes! Each part had amended to a subtitle corresponding with each objective of this study. Please see: 464~465; 477 and 490

Round 2

Reviewer 1 Report

Dear authors,

congratulations for all the improvements done to your paper.

I still think there are a few wording mistakes / spell-check to be done.

For example page 2: "interact with residence" should be replaced by "interaction with residents".

Page 3 - "the stricture of this study is organized" ... = "this study is organized ..."

According to the "Sustainability" template, and not only, references should start with the family name! For example: Butcher, J. not J. Butcher (at no. 1) - and all the other references as well.

Author Response

Dear reviewer,

Pls find the enclosed file which highlighted in blue, I appreciated your time and effort had made. Hope this enclosed was clear.

Response to Reviewer 1 Comments

Point 1: Interact with residence should be replaced by interaction with residents

Response 1: please see page 2 highlighted in blue .It had changed per comment.

Point 2: The structure o this study is organized “this study is organized …..

Response 2: please see page 2 highlighted in blue Its had changed per comment

Point 3: Regards to the reference style request from the journal, it had changed and amended.

Many thanks again .

Grace Chan Suk Ha

Reviewer 3 Report

Congratulations on the improvements made to the article.

Good luck for future work.

Author Response

Dear Reviewer

Many thank for your time and efforts. Enclosed pls find the file which had made and highlighted in blue.

Response to Reviewer 1 Comments

Point 1: Interact with residence should be replaced by interaction with residents

Response 1: please see page 2 highlighted in blue .It had changed per comment.

Point 2: The structure o this study is organized “this study is organized …..

Response 2: please see page 2 highlighted in blue Its had changed per comment

Point 3: Regards to the reference style request from the journal, it had changed and amended.

Hope this was clear.