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Journal: Sustainability, 2021
Volume: 13
Number: 6696

Article: On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective
Authors: by Ester Guijarro, Cristina Santadreu-Mascarell, Beatriz Blasco-Gallego, Lourdes Canós-Darós and Eugenia Babiloni
Link: https://www.mdpi.com/2071-1050/13/12/6696

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