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Can Government Communication Facilitate Policy Understanding Toward Energy Conservation? Evidence from an Old Industrial Base in China

by 1, 1,* and 2
1
Faculty of Humanities and Social Sciences, Dalian University of Technology, Dalian 116024, China
2
Liaoning Productivity Promotion Center, Shenyang 110015, China
*
Author to whom correspondence should be addressed.
Sustainability 2018, 10(9), 3222; https://doi.org/10.3390/su10093222
Received: 24 August 2018 / Revised: 6 September 2018 / Accepted: 7 September 2018 / Published: 9 September 2018
Policy understanding toward energy conservation is fundamental for voluntary energy-saving activities in the industrial sector. To increase policy understanding, government communication has been regarded as a means of helping enterprises to recognize, learn, and interpret energy conservation policies. This article builds up a conceptual framework for government communication and policy understanding. In the conceptual framework, the authors distinguish three dimensions (prior consultation, policy marketing, and policy training) of government communication, and make a distinction between subjective and objective policy understanding. The role of government communication in facilitating policy understanding is empirically tested in the field of energy-saving in China. The article finds that prior consultation and policy training have significant positive influence on policy understanding, and the effect of policy training is slightly larger than that of prior consultation. However, policy marketing does not show any significant impact on policy understanding. In particular, the role of prior consultation lies in promoting subjective policy understanding, while the function of policy training is to improve objective policy understanding. These findings have important implications for the government to carry out energy conservation. The article ends up with some practical policy recommendations. View Full-Text
Keywords: government communication; policy understanding; energy conservation; Liaoning; China government communication; policy understanding; energy conservation; Liaoning; China
MDPI and ACS Style

Mu, R.; Li, Y.; Fu, Y. Can Government Communication Facilitate Policy Understanding Toward Energy Conservation? Evidence from an Old Industrial Base in China. Sustainability 2018, 10, 3222. https://doi.org/10.3390/su10093222

AMA Style

Mu R, Li Y, Fu Y. Can Government Communication Facilitate Policy Understanding Toward Energy Conservation? Evidence from an Old Industrial Base in China. Sustainability. 2018; 10(9):3222. https://doi.org/10.3390/su10093222

Chicago/Turabian Style

Mu, Rui, Yan Li, and Yan Fu. 2018. "Can Government Communication Facilitate Policy Understanding Toward Energy Conservation? Evidence from an Old Industrial Base in China" Sustainability 10, no. 9: 3222. https://doi.org/10.3390/su10093222

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