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Journal: J. Theor. Appl. Electron. Commer. Res., 2026
Volume: 21
Number: 192

Article: The Strategic Interplay Between Return Insurance and Augmented Reality in Live-Streaming Commerce Considering Consumer Search Effort
Authors: by Kexin Ding and Tianjian Yang
Link: https://www.mdpi.com/0718-1876/21/6/192

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