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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 21Number: 150
Article: The Role of Virtual and Human Influencer Characteristics in Shaping Gen Z Purchases on TikTok: Hybrid SEM-ANN Approach
- Authors:
- Jindarat Peemanee 1,*,
- Thanithaporn Udomlarp 1 and
- Ranitha Weerarathna 2
- et al.
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