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Journal: J. Theor. Appl. Electron. Commer. Res., 2021
Volume: 16
Number: 66
1165-1185
Article: Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study
Authors: by Yessica-Ileana Giraldo-Romero, Carmen Pérez-de-los-Cobos-Agüero, Francisco Muñoz-Leiva, Elena Higueras-Castillo and Francisco Liébana-Cabanillas
Link: https://www.mdpi.com/0718-1876/16/5/66

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