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J. Theor. Appl. Electron. Commer. Res.2021, 16(3), 298-319;https://doi.org/10.3390/jtaer16030021

Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 16Number: 21

Article: Improving the Effectiveness of Anti-Piracy Educational Deterrence Efforts: The Role of Message Frame, Issue Involvement, Risk Perception, and Message Evidence on Perceived Message Effectiveness

Authors:
Bong Keun Jeong^1,*,
Tom Yoon² and
Sarah S. Khan³

Link: https://www.mdpi.com/0718-1876/16/3/21

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