Search Results (851)

The hotel sector is widely perceived as offering poor working conditions, contributing to persistent labor shortages within the industry. Transforming management practices in line with humanistic management principles has been suggested as one way to address these challenges. However, limited research has examined how hotel employees themselves perceive humanistic management relative to more traditional managerial practices and other approaches used to attract and motivate staff. This scoping study addresses this gap by surveying hotel employees in Austria, a tourism-intensive economy, to assess the perceived value of humanistic management practices. The findings show that although adopting humanistic management alone cannot fully resolve issues related to employee attraction and retention, it nonetheless has a significant positive effect on employees’ perceptions of employer attractiveness. Several humanistic practices valued by employees can be implemented without substantial increases in operational costs. These results suggest that hotel managers, even in data-driven decision environments, should integrate humanistic management practices while maintaining competitive remuneration. For policymakers in tourism-dependent destinations, the findings highlight the need to strengthen regulations that encourage more humanistic working conditions in hotels, thereby improving the overall quality of employment and enhancing the sector’s long-term attractiveness. Full article

This article explores the transformative potential of heritage education in promoting rural development along European pilgrimage routes. Drawing on findings from the Horizon 2020 rurAllure project, this study identifies key training and educational needs among cultural and non-cultural stakeholders in rural areas and proposes a strategic agenda for innovation in heritage-led tourism. Using a qualitative and participatory methodology—including a literature review, expert interviews, and pilot experimentation in Spain, Portugal, Italy, Norway, Hungary, Slovakia, and Romania—the research reveals persistent gaps in digital skills, tourism management, and accessibility. The study demonstrates the value of inclusive, place-based, and digitally enhanced learning approaches in strengthening local identity, enhancing community resilience, and addressing territorial disparities. Building on these empirical insights, the article proposes a strategic research and innovation agenda for heritage-led tourism, aligned with European policy priorities, offering actionable recommendations for policymakers and practitioners. Ultimately, the article positions pilgrimage routes as learning landscapes—spaces for educational innovation, cultural sustainability, and territorial cohesion. Full article

This study investigates safety management and risk prevention on Mount Olympus, Greece, focusing on challenges having an impact on visitors and professionals operating in the area. The research is grounded in theories of safety, risk management, and sustainable tourism in mountain environments. A mixed qualitative methodology was applied, including a review of secondary literature, ten semi-structured interviews with key stakeholders, and data triangulation. Results show that, although major trails are well-marked, deficiencies persist in permanent rescue infrastructure, technological support, visitor education, and coordinated communication. Stakeholder collaboration remains fragmented, and the implementation of innovative technologies is limited. The study recommends enhancing inter-agency cooperation, adopting technological tools such as navigation and early warning systems, and promoting active community participation. Overall, the findings highlight the necessity of an integrated safety framework that combines prevention, preparedness, and education to ensure the sustainable development of Mount Olympus as a safe and high-quality outdoor tourism destination. Full article

Cultural heritage is increasingly recognized as a pivotal driver of sustainable rural tourism, helping destinations diversify their offerings, reduce seasonality, strengthen local identity, and bring socio-economic benefits to depopulating communities. This study investigates its role in Šibenik-Knin County (Croatia), a Mediterranean region characterized by abundant tangible heritage (archaeological sites, medieval fortresses, sacral monuments, dry-stone architecture) and rich intangible traditions (gastronomic practices, klapa and ojkanje singing, local customs), yet still affected by a pronounced coastal–hinterland tourism imbalance. Through semi-structured interviews with ten key stakeholders from museums, tourist boards, academia, cultural institutions, and rural entrepreneurship organizations, complemented by literature review and analysis of policy and statistical data, the research reveals unanimous agreement that cultural heritage constitutes the county’s strongest competitive advantage and the most authentic foundation for year-round rural tourism products. However, systematic under-valorization persists due to chronic underfunding, weak cross-sectoral cooperation, limited professional capacity, and the absence of dedicated hinterland destination-management structures. The findings indicate that targeted investment, high-quality interpretation, and genuine community engagement can rapidly transform heritage resources into viable tourism assets, as demonstrated by existing successful cases. Realizing this potential requires coordinated governance, improved interpretive and digital infrastructure, and active resident involvement. Full article

Cultural tourism (CT) has emerged as a critical driver of destination competitiveness; however, stakeholders struggle to balance heritage preservation, sustainable growth, and visitor management. Current decision making often lacks the practical information required to assess the multi-dimensional impacts of CT and to align strategies with sustainability goals. This paper presents a user-centred digital decision support system (DSS) developed under the European project IMPACTOUR. The methodological contribution is a procedure that uncovers links among strategies, actions, and performance indicators, conditioned on destination characteristics, by leveraging hierarchical multi-criteria analysis to weight sustainability domains. Co-designed with stakeholders, it integrates social and technological components and uses triangulated data to prioritise strategies and evaluate impacts. The visual interface offers a smart dashboard that supports strategic decision making and displays related key performance indicators, enabling stakeholders to monitor outcomes against predefined sustainability objectives. Pilot implementations in several European regions demonstrate the tool’s efficacy in fostering data-driven planning to achieve a balanced approach between tourism and liveability. While the system is scalable, its current limits include regional specificity and data availability. Future work will incorporate AI-driven predictive analytics and adapt the DSS for application in non-European contexts, providing a replicable framework for advancing sustainable tourism policies in culturally rich destinations. Full article

As global sustainable development increasingly intersects with rapid advances in artificial intelligence (AI), understanding how emerging technologies reshape corporate environmental, social, and governance (ESG) behavior has become essential. This study investigates the role of artificial intelligence adoption in shaping firms’ ESG performance and analyzes the channels through which such effects are realized. Panel data on Chinese A-share listed tourism enterprises for the period 2013–2023 were used in the analysis. Grounded in corporate social responsibility theory and stakeholder theory, the empirical analysis indicates that the adoption of artificial intelligence is positively associated with improved ESG performance among tourism enterprises. Further analysis suggests that AI adoption positively affects ESG performance mainly through two channels: customer base diversification and improvements in corporate reputation. Moderating effect tests reveal that climate risk strengthens the promoting effect of AI on ESG performance, while media attention weakens this effect. The heterogeneity results indicate that the positive impact of AI adoption on ESG performance is stronger among firms facing less government environmental scrutiny and those operating outside the culture, sports, and entertainment sectors. These findings deepen the understanding of how emerging technologies support sustainable corporate development in the tourism industry and provide evidence that may assist policymakers in promoting the coordinated advancement of AI applications and green governance. Full article

Understanding the services provided by coastal ecosystems is vital for their study, preservation, and restoration. Mangrove forests, in particular, provide key ecosystem services: they sequester carbon, support fisheries and biodiversity, and facilitate sustainable tourism. In the Caribbean and the Gulf of Mexico, mangrove-related services have been studied extensively, but often via fragmented approaches. This meta-analysis combines a literature review, bibliometric tools, and thematic mapping to identify emerging trends and long-standing gaps. We analyzed 61 peer-reviewed studies across 21 sovereign states and U.S. states, which highlighted shifting research priorities and a lack of convergence—defined herein as the failure of individual studies to examine multiple ecosystem service categories (regulating, cultural, supporting, and provisioning) simultaneously to assess potential trade-offs. While early research emphasized supporting services such as fishery nurseries, recent studies focus on regulating services, especially carbon sequestration. Stakeholder engagement remains limited, with only 18% of studies incorporating local perspectives. We argue for greater integration of stakeholder input and convergence across service categories to enhance the scientific basis for mangrove management and policy design. Full article

Ice and snow tourism (IST) is a significant global trend, offering Russia opportunities for tourism growth and seasonal diversification. This study investigates the potential of ice and snow art as a distinct subcategory of IST on Lake Baikal. Our research is based on an analysis of academic publications and official policy documents, field surveys conducted in winter 2025, and stakeholder consultations, with the “Olkhon Ice Fest” serving as a case study. The findings indicate a clear shift toward IST, with the number of winter tourists on Olkhon Island increasing by 70% between 2021 and 2024. The festival’s key features—its use of the natural ice landscape, a unique artistic technique, an explicit ecological focus, and strong entrepreneurial initiative—support the development of a conceptual model of IST on Lake Baikal grounded in ecotourism principles. Ensuring the long-term sustainable development of IST in the region requires improved governance, infrastructure, and transport systems, as well as support for green businesses and increased environmental awareness among tourists. This study contributes to the ongoing discourse on sustainable winter tourism by demonstrating the interconnections among environmental sustainability, socioeconomic benefits, and cultural innovation, thereby situating local IST practices within the broader framework of the United Nations Sustainable Development Goals (SDGs). Full article

As an inherently fragmented and multisectoral phenomenon, tourism requires the involvement of a diverse range of stakeholders. The main aim of the present study is to map local tourism stakeholders and analyze governance networks. The researchers recruited respondents from key tourism stakeholders through purposive sampling techniques. Closed-ended questionnaires, semi-structured interviews, and focus group discussions were used for collecting data. We applied the power–interest grid for mapping local tourism stakeholders. In addition, guided by the concept of resource dependency theory, the Social Network Analysis technique was employed for mapping local tourism governance networks. The findings disclosed that the local tourism stakeholder map primarily comprises government institutions, tourism businesses, local communities, and civil society organizations. Although tourism government institutions and large tourism businesses established strong linkages, the network density was found to be moderate. Implementing effective stakeholder mapping techniques and strengthening local tourism governance networks is crucial to promoting sustainable tourism. This study makes a substantive contribution to academia by providing insights into the methods and techniques essential for mapping tourism stakeholders and governance networks. Moreover, the study has practical implications for destination management organizations, policymakers, and destination administrators. Full article

Against the backdrop of accelerating urbanisation in China, the urban-rural divide continues to widen, while cave dwellings along the Yellow River have been largely abandoned, facing the challenge of cultural erosion. This study breaks from conventional conservation approaches by empirically exploring the viability of living heritage in promoting sustainable rural revitalisation and integrated urban-rural development. Employing participatory action research, it engaged multiple stakeholders—including villagers, returning migrants, and urban designers—across 60 villages in the middle reaches of the Yellow River. This collaboration catalysed a “collective-centred” adaptive reuse model, generating multifaceted solutions. The case of Fangshan County’s transformation into a cultural ecosystem demonstrates how this model simultaneously fosters endogenous social cohesion, attracts tourism resources and investment, while disseminating traditional culture. Quantitative analysis using the Yao Dong Living Heritage Sensitivity Index (Y-LHSI) and Living Heritage Transmission Index (Y-LHI) indicates that the efficacy of collective action is a decisive factor, revealing an inverted U-shaped relationship between economic development and cultural preservation. The findings further propose that living heritage regeneration should be reconceptualised from a purely technical restoration task into a viable social design pathway fostering mutually beneficial urban-rural symbiosis. It presents a replicable “Yao Dong Solution” integrating cultural sustainability, community resilience, and inclusive economic development, offering insights for achieving sustainable development goals in similar contexts across China and globally. Full article

In the era of digital intelligence, cultural heritage is undergoing a profound transformation. This study investigates how digital technologies facilitate the inheritance and innovation of traditional culture in China, focusing on the case of Huangyan’s Song Rhyme Culture in Zhejiang Province. Drawing on the framework of “glocalized intelligent heritage,” the research explores how global technological systems interact with local cultural practices to produce new forms of cultural continuity. Methodologically, the study employs a qualitative case study approach supported by empirical data. It combines policy analysis, semi-structured interviews with twenty-six stakeholders, field observations, and quantitative indicators such as visitor statistics, online engagement, and project investment. This mixed design provides both contextual depth and measurable evidence of digital transformation. The findings show that digital intelligence has reshaped cultural representation, platform-based public engagement, and local sustainability. In Huangyan, technologies such as AI-based monitoring, 3D modeling, and VR exhibitions have transformed heritage display into an interactive and educational experience. Digital media have enhanced public engagement, with more than 1.2 million virtual visits and over 20 million online interactions recorded in 2024. At the same time, the project has stimulated cultural tourism and creative industries, contributing to a 28.6% increase in cultural revenue between 2020 and 2024. The study concludes that digital intelligence can function as a cultural bridge by strengthening heritage mediation, widening access, and enabling platform- and institution-based participation, while noting that embodied intergenerational cultural transmission lies beyond the direct measurement of this research design. Full article

Tourism has become a key sector of the global economy and a driver of economic growth. The Wine Routes are a specialized tourist offering that meets the needs of a segment of travelers, contributing to the enhancement and preservation of rural areas. Recent studies have highlighted that among the reasons driving tourists to choose Slow tourism is the desire to discover local food and wine as an expression of territorial culture. This study assumes that the characteristics of Wine tourists may have changed in recent years. An extensive survey was conducted on visitors of Sicilian Wine Routes. The results examine Wine tourism and Slow tourism and their overlap for tourists who travel around rural territories following the lure of food and wine. The results highlight a new segmentation and the existence of a new profile of Eno-Slow tourists with new primary motivations and needs. On a global level, the new Eno-Slow tourist fits perfectly into the international trends of responsible and sustainable tourism, strengthening the image of wine-producing regions as models of balance between culture, nature, and quality of life. These findings are very important as they provide useful guidance for policymakers and stakeholders committed to the sustainable competitiveness of rural tourist destinations, both locally and internationally. Full article

This study explores the empowerment of local communities through homestay management as an innovative strategy for sustainable rural tourism in Yogyakarta. Using a qualitative research design, data were collected through in-depth interviews, focus group discussions, and participant observation with homestay owners, community leaders, and local tourism stakeholders. The findings reveal that homestay management not only enhances economic opportunities for rural households but also strengthens cultural preservation and community participation in tourism governance. Moreover, the integration of traditional hospitality practices with innovative management approaches fosters visitor satisfaction while ensuring sustainability. The study contributes to the literature by highlighting how homestay management can serve as a model of community-based tourism development, offering practical implications for policymakers, local governments, and tourism practitioners in promoting inclusive and resilient rural tourism. Full article

This study explores the development potential of thematic tourism in the Municipality of Pella, Northern Greece. It examines local residents’ perceptions regarding tourism as a growth strategy, evaluates current informational and promotional efforts by the local government, and assesses the public’s willingness to participate in tourism activities. A structured questionnaire was distributed to a representative sample of residents that was given both in person and via the internet. Quantitative analysis revealed that while respondents generally support the idea of tourism development and feel moderately informed, there is a strong perception that the municipality’s efforts to promote tourism are insufficient. Key factors influencing residents’ attitudes include age, level of education, and personal involvement with tourism. The findings suggest that thematic tourism could serve as a viable development path, provided that local authorities implement targeted education, infrastructure, and promotion strategies. This study recommends enhanced cooperation between public institutions and local stakeholders to support sustainable tourism growth. It is suggested, therefore, to increase the depth of focus given in the development of an innovative agricultural area development model that will combine traditional agriculture with agritourism and the remaining types according to each place’s capabilities. Full article

The present conceptual paper proposes a purpose-driven experiential marketing framework for film-induced destinations, integrating sustainability and emotional engagement into destination management. The model under discussion comprises five interconnected dimensions, namely integrated experience, branding, people, emotional touchpoints and processes. These are articulated through purpose-driven marketing principles and aligned with selected Global Reporting Initiative (GRI) indicators. This approach positions sustainability as an inherent component of value creation rather than an external policy layer. The framework under discussion was developed through an interdisciplinary literature review and is illustrated through insights from an exploratory case study of Monsanto, a rural Portuguese village recently featured in HBO’s House of the Dragon. Semi-structured interviews were conducted with a purposive sample of local stakeholders, including tourists, residents, entrepreneurs and institutional representatives. These interviews were analysed thematically to provide indicative evidence of the framework’s relevance and potential applicability. The findings suggest that emotional engagement, co-creation and territorial authenticity play a central role in shaping memorable film-related tourism experiences that are consistent with destination purpose and stakeholder well-being. The study also emphasises the strategic importance of storytelling, audiovisual narratives and collaborative governance in the strengthening of place identity and the support of sustainable differentiation. Despite its exploratory nature, the framework provides practical guidance for destination management organisations (DMOs), cultural programmers and creative industry actors. The article concludes by identifying avenues for future research, including cross-regional application, digital experimentation and the quantitative assessment of experiential dimensions. Full article